Digital Specialist

Digital Specialist

KeyMedia Solutions, a digital marketing firm, is comprised of intellectually curious individuals working together to solve real problems for our client partners through the application of online marketing. We believe that our integrity and family come first, show gratitude for all that we have been entrusted with, and that through continued personal and intellectual growth, we will provide better outcomes for those we serve.

We are expanding our staff by adding a Digital Marketing Specialist to complement our existing staff skill sets. The ideal candidate should be a self-proclaimed digital marketing geek, possess a passion for anything online, and get a thrill from solving complex problems in order to deliver great results for our clients.

A digital specialist is responsible for executing the strategy used in marketing a client’s product/service online. This can include utilizing techniques in the field of social media, web analytics, search engine marketing (SEO and SEM), mobile marketing, and online display among others. This position will assist with research and recommend tactics that will achieve individual campaign goals; perform consumer research; hands on execution, monitoring, and optimization of campaigns; provide campaign reporting; provide insights that lead to renewed/increased sales; and work to discover new/better ways of reaching individuals via the Internet.

Primary job duties include:

  • Deploy high performing campaigns for paid search, organic search, social media, online display, programmatic buying, video, and mobile tactics
  • Manage campaign performance against key indicators including impressions, clicks, CTR, CPC, average position, conversions, and on-site analytic data
  • Perform ongoing keyword research and testing to further expand both online advertising and SEO initiatives
  • Perform compilation and analysis of data from all marketing platforms, reflecting both paid and organic search activity, display campaign activity including video and mobile platforms
  • Report and provide insights and recommendations for ongoing campaigns
  • Monitor, evaluate, and recommend new media vehicles and technologies
  • Research consumer activities and trends
  • Monitor and report on industry trends and emerging technology
  • A qualified candidate will be:
    • Willing to learn and remain flexible in an ever-emerging industry
    • Be a team player
    • A working knowledge of Google Ads and BING Ads platforms
    • Able to effectively communicate complicated data using verbal and written skills
    • Willing to complete necessary training and certifications required for the position

A qualified candidate will have experience and/or a degree in Marketing and Advertising. Pay is dependent on experience. Benefits include a company funded retirement account, quarterly profit-sharing bonuses, paid time off, and other perks associated with working for a small company.

To apply, email your resume to today. The position will remain active until we find the candidate with the right combination of experience and cultural fit.