Digital Marketing Communication

Digital Marketing Communications

As technology evolves and advances, business and consumer communications shift as well. There's no doubt that the rise of digital use and mobile devices are changing the way business and consumers communicate. That's why now more than ever, strong Digital Marketing Communications are a must for brands. The most common forms of Digital Marketing Communications are Content Marketing, Email, and Social Media, but finding the right mix can take some finesse. 

Content Marketing

Content Marketing is broad and a Content Marketing strategy can include the creation and distribution many different types of material. Through research and testing, we're able to find out which type of content will best resonate with your target audience. Listed below are just some of the different forms of content that can be included in your content marketing strategy.

 

Blog Articles

Usually, between 500 and 700 words, these articles are published on your site. Topics of these articles can vary and are a perfect place to express brand personality, establish industry expertise, or highlight news in your business.

 

Videos

Some of the most interactive pieces of content today take the form of videos. They can be embedded on your site, broadcast live on social media, or used in online advertisements.

 

 

Whitepapers

Longer than a blog article, whitepapers are an in-depth piece of content on a specific topic. This type of content is great for showing expertise in a subject and can be used to attract potential customers by providing useful information.

Case Studies

Real situations documented for the purpose of highlighting a successful interaction between your business and a client. Usually downloadable, case studies are primarily used as lead magnets in a content marketing strategy to collect contact information or learn more about the prospect.

Email Marketing

Email campaigns are created to keep your business top-of-mind with current and prospective customers by sending them relevant, content rich emails with automated responses, notifications, and follow-up emails.

Our email marketing service can help you sell products, promote events, develop new client leads, deliver monthly newsletters, and promote your website or social page. We can handle contact lists of all sizes, and create customized email campaign around your specific goals.

Social Media Management

Social Media Management is about more than fast facts and special offers. We have developed a proven strategy that will deliver results for you. Our team of experts works efficiently, saving time by focusing on activities which can yield results. Our goal is to provide a comprehensive social media program that integrates smoothly with your other marketing and adverting campaigns and messaging, whether online or in other media.