Search Marketing

 

What is SEM?

Search Engine Marketing (SEM) is the process of increasing internet traffic to your site through paid advertisements. When individuals engage with search engine platforms, their primary purpose is to find answers to their questions. SEM ensures that when individuals ask questions related to your service or product (a search query), the search engine provide the most relevant answer to their question. SEM is a direct marketing service that puts your business in front of people who are looking for your product or service.

Elements of SEM

SEM includes multiple different elements that provide companies with the ability to show their advertisements to possible customers.

  • Cost-Per-Click (CPC) Bidding
  • Cost-Per-Acquisition (CPA) Bidding
  • Keywords
  • Ad Groups
  • Text Ads
  • Quality Score
  • Conversion Tracking
  • Search Extensions:
    • Click-to-Call
    • Locations
    • Site Links
    • Reviews

KeyMedia Solutions offers these and other marketing techniques to increase your visibility in search engine results pages (SERPs). This increased visibility will lead to more website traffic, in-store traffic, and new customers.

 

Search Engine Optimization

Search Engine Optimization (SEO) optimizes a website for optimum search engine page ranking without the use of paid advertising. Having a solid SEO strategy is an essential component in being competitive in the search engine realm.

Our two-stage approach to SEO ensures that we're recommending and providing the services that will be the most effective at improving your website's organic search rankings.

Stage 1: SEO Audit

In order to fully understand your current state of optimization, we need to perform an audit. The Audit report will contain insights and recommendations for the following sections:

  1. Technical Crawl Analysis
  2. Mobile Analysis
  3. Content Analysis (includes keyword ranking analysis)
  4. Local Ranking Analysis
  5. Competitor Analysis

Stage 2: One-Time & Ongoing Optimization

With the SEO Audit in hand, you're free to use the information to implement changes on your own, or we can provide a proposal for on-going support and optimization. Our optimization process applies time and resources to the weak attributes of your website to resolve or address shortcomings that will result in the greatest overall 'lift" in your search engine rankings.

Why KeyMedia Solutions

If you’re looking to begin a SEM campaign, or if you want to improve your existing websites organic visibility, our expert staff can outline and review your business to determine the best strategy for your business. We believe that every business should be able to reach out and find new customers without spending a fortune on tactics that won’t meet their company’s needs. At KeyMedia Solutions, we help our clients put together an effective SEM campaign or SEO Strategy using the tactics that are proven to increase the visibility of your business and generate the most qualified traffic to your site.

Credit Union Case Study

Page rank and relevance are key elements in planning a marketing strategy. Working with a local Credit Union, we were hired to increase brand awareness and loan applications by executing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) in conjunction with each other. The results exceeded all expectations. While running the two tactics simultaneously, online loan applications increased 850% with increased search rankings and higher than average click-through rates. Throughout this campaign, the Credit Union maintained top-of-mind awareness when people were searching for loans by providing the information they wanted, when they wanted, in the place they were looking for it.