Google Analytics is Changing: Is Your Business Keeping Up?
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What We’ll Covering
Learn How to Thrive in a Cookieless Future
Attention business owners and marketing leaders! The current data collection technology for web-based Analytics is being axed by Google. Have you figured out what you are going to do once Universal Analytics and third-party cookies have been phased out? Not having a plan could leave you unable to compete once the transition is complete. I’ll help you understand how to roll out Google Analytics 4 (GA4) now, so you won’t get left behind the curve.
Why GA4? Why Now?
The shift away from Universal Analytics may seem sudden, but it has actually been in the works for some time. The old version of Google Analytics had a number of data privacy issues that impacted marketers’ ability to reach audiences. I’ll explain how GA4 solves these problems and provides marketers with massive utility.
Get Smarter Insights Using GA4
You still have time before Universal Analytics shuts down. Take advantage of this opportunity to import your data into GA4. The sooner you get started, the sooner you can be confident that your data will continue flowing into one location. I’ll show you how.