KeyNotes: November 2024
Accountability In Advertising:
How to Ensure Your Marketing Dollars are Working for You!
As a business owner, are you confident in your marketing investments? Many companies are paying for advertising and digital marketing services without truly understanding what they are getting in return. From paid search and social media to traditional advertising, business owners often find themselves unclear on what they’re purchasing, unsure how campaigns are being managed, and focused on vanity metrics like clicks and impressions instead of meaningful outcomes like sales and leads.
In this one-hour, free webinar, we’ll help you take control of your marketing spend by showing you how to hold your advertising agencies accountable. You’ll learn what questions to ask your current or prospective marketing firms, how to align services with your business goals, and what key metrics actually impact your bottom line. We’ll also share real examples of campaign reports that demonstrate true ROI and highlight red flags to watch for in your marketing partnerships.
Key Takeaways to apply in your Advertising
- Understanding the services you’re paying for and how they align with your goals.
- Focusing on outcomes like conversions and sales, not just vanity metrics.
- Knowing the critical questions to ask your marketing agency to ensure transparency.
- Spotting red flags in reports and managing underperforming campaigns.
- Real-life examples of clear, actionable campaign reports.
Join us and gain the knowledge you need to ensure your marketing dollars are working for you!
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Hear it Straight From the CEO Herself!
Korena Keys
Chief Executive Officer – KeyMedia Solutions
Korena Keys is a seasoned marketing and advertising professional with over 33 years of experience helping businesses grow through strategic, results-driven campaigns. As the founder of KeyMedia Solutions, she has successfully guided countless companies in maximizing their advertising investments and achieving meaningful outcomes. Korena’s expertise spans digital and traditional media, and her commitment to transparency and accountability sets her apart in the industry.
Looking for more?
Check out Korena’s latest work: Welfare to CEO to discover the power behind her journey from single teen mom to CEO of KeyMedia Solutions.
