Take Control of Your Goals in 2019

1/17/2019 - Here’s one last goal setting tip to consider as the New Year’s Resolution excitement wanes, and before you put your head down and get cracking on your best year yet. I’ve been goal setting of some kind for as long I can remember. Some goals are easier to reach than others, but hitting your mark […]

Is Retargeting Only for Retail Businesses?

1/17/2019 - If you have shopped online, odds are you have been a recipient of retargeting ads. This tactic is a favorite around retail businesses to show products you may have looked at on a website but didn’t purchase. These ads are then meant to drive you back to the website to purchase the item. And they […]

Capturing Last Minute Bookings

1/9/2019 - We can’t blame Millennials for this trend. While they may be well known for making last minute bookings (even when they plan ahead), we have groomed today’s travelers to wait for deals, price drop offers, and special promotions before booking their itinerary. It’s spread beyond dining reservations to include hotel rooms, activities and attraction tickets. […]

3 Predictions For 2019

1/2/2019 - We saw many things happen in 2018. From the rise of streaming to the rebranding of Google Ads. This leaves me wondering what is come in the new year… Well, strap in because from my research, 2019 has the potential to be an exciting year for marketers! Alexa, How Are People Searching? During 2018, we […]

How to Successfully Work Remote

12/20/2018 - Working from home may sound like a dream come true for some, but it’s not all about relaxation and working in your pajamas. It can be a little intimidating if you’re used to going into an office every day. I’ve been lucky enough to call KeyMedia Solutions my place of employment for 4 years this […]

Are Millennials the Only Generation Who Shops Online?

12/20/2018 - According to Statista, 98% of 18 to 29-year-olds are online. And many retailers the Millennial and Gen-Z generations are the only groups who shop online. Some retailers have even gone to the extent of only advertising to their products and services to the younger generations. In today’s episode, Tobaria and Aaron talk through this myth […]

Do You Need to Offer Discounts Over the Holidays?

12/13/2018 - It is estimated that Americans will spend $123.7 billion online this holiday shopping season. With Americans spending so much money in such a short period of time, the priority for retailers and service companies is getting as much of the $123.7 billion pie. As an incentive for consumers to buy their product over their competitors’, […]

Black Friday & Cyber Monday Email Marketing Analysis – 2018

12/6/2018 - Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday capture 20% of ALL holiday online shopping. According to Radicati, about 281 billion business and consumer emails were sent and received each day in 2018. With so […]

Do You Need to Buy All Variations of Your Domain?

11/29/2018 - There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain for your website, should you buy your domain in multiple TLDs? Should you buy the misspellings of your brand? Should you own variations of your domain and brand? In today’s episode of […]

Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic?

11/14/2018 - Organic traffic is GREAT! It is “free” and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode of The Marketing Myths Podcast, Tobaria and Aaron tackle the myth that paid media tactics […]

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