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Facebook Special Ad Categories

3/25/2020 - Facebook is now requiring all U.S.-based housing, employment, and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature limits ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity or any detailed options describing or appearing to relate to protected […]

Website Headings and How to Use Them

3/12/2020 - Let’s start with the basics of website headings. Header tags are HTML elements used to designate headings on a webpage. The main header tag, called an H1, is typically reserved for the title of the page. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page […]

TikTok is in Big Trouble

3/10/2020 - When Dom Hofmann co-founded the six-second, short video app, Vine, he and his team forever changed the social media world. The speedy rise and subsequent fall of Vine is still remembered today, even though the app has been out of commission for years. References to favorite Vines are seen throughout current pop culture. Many influencers, […]

Pros and Cons of Branded SEM

2/24/2020 -  A topic that comes up frequently when talking with clients about their SEM strategy is if they should have a branded part of their campaign, or in other words, should they have their actual company name as a keyword they’re willing to pay for? We always give our favorite answer, it depends. Therefore, I decided […]

iOS 13 Killed The Data Star

2/11/2020 - There is something brewing in the digital world that could be more devastating than the adoption of the GDPR and the CCPA…combined What is it?! Every September, Apple assembles to show off its newest products and latest software. At last fall’s premiere of groundbreaking innovations, Apple released its latest mobile operating system for iPhones, iOS […]

Peacock TV and Dynamic Remarketing: Everything You Need To Know

1/28/2020 - NBC’s Peacock TV NBC unveiled its Peacock TV streaming service to investors last week. Highlighted by a free-for-all version that stands out in an increasingly crowded online video market. It launches in the U.S. on July 15th of this year. Peacock Free will consist of over 7,000 hours of programming, including next-day access to current […]

Super Bowl LIV: Poised to Break Streaming Records Again?

1/23/2020 - Super Bowl LIV is coming up, and now is the perfect opportunity to get your brand recognized on the biggest stage! Previously, the only way to get your ads shown during the Super Bowl was to contact your media buyer and have them buy spots from your local television stations. Now, with the emergence of […]

As Featured On Forbes: Are You Including OTT In Your 2020 Marketing Plan?

1/14/2020 - Originally Published on Forbes.com on January 7th, 2020. PHOTO GETTY Television viewing habits have changed dramatically over the years — from three broadcast networks to the rise of cable and hundreds of channels to choose from. This has evolved into time-shifted watching with DVRs, and now, on-demand viewing through subscription services and downloadable apps. While […]

Everything You Need to Know About the CCPA

1/14/2020 - The California Consumer Privacy Act (CCPA) is legislation signed into California state law on June 28th, 2018. However, the CCPA did not officially go into effect until January 1st, 2020. According to the California Legislature, the CCPA will not be enforced until July 1st, 2020. It is important to note that while this law is […]

How 2019 Shaped 2020 In The Digital World

1/8/2020 - As a new year gets underway, we wanted to look back at 2019 and reflect on the most significant impacts over the past year to digital marketing as well as consumer behavior.   Can We Have Some Privacy Please? This year, the United States will begin its war on digital privacy following Europe’s implementation of […]