Retailers gear up for the school year with internet marketing

7/31/2012 - According to CNBC, the average family will spend about $688 in back-to-school shopping this year, a 14-percent increase from last year.

Facebook second quarter results show potential for better mobile platform

7/27/2012 - The company's reliance on advertising may mark why it is expanding its ability to fold in sponsored stories to users' news feeds and allowing advertisers to buy sponsored stories targeting the coveted mobile market.

Using trends and technology to make digital videos

7/26/2012 - Technology has made it easier for consumers to access information, communicate with loved ones and even work from home.

Study finds internet marketing has positive brick-and-mortar effect

7/25/2012 - RapidBlue found that the shops using Google AdWords campaigns saw increased foot traffic in brick-and-mortar stores as well as the amount of time visitors spent inside each store

Using internet marketing to capitalize on back-to-school shopping

7/24/2012 - There are a few marketing techniques that consumers prefer more than others.

Could improved marketing campaigns drive consumers to update computer software?

7/23/2012 - In a software study by Skype, more than half of the respondents to say they need to see an update notification at least two to five times before installing the update.

The popularity of YouTube and the importance of pre-roll advertisements

7/19/2012 - YouTube is a program that runs pre-roll digital video advertisements on most of its videos, making it a valuable internet marketing tool considering its popularity.

Survey says marketing on Pinterest can lead to increased sales

7/18/2012 - Pinterest lead almost 20 percent of customers to a company's Etsy store and nearly 15 percent to their brand's website, which can help companies convert leads into sales.

Online marketing and the use of pre-roll advertising

7/17/2012 - As technology has changed the way consumers view media, it's also changed the way many companies advertise themselves.

Businesses can capitalize on increased mobile sales with internet marketing

7/16/2012 - According to a new survey from technology giant IBM, mobile device sales jumped up 15 percent in the past three months.

From The Blog

Can you publish too much content?

6/12/2019 - Content. Consumers want it. Search engines demand it. You struggle to find the time to create it. Content marketing is one of the most important things you can do to drive organic traffic to your website. Content helps consumers build a relationship with your brand, encourages conversions and provides your customers with the information they […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]

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Archive for July, 2012