Retailers gear up for the school year with internet marketing

7/31/2012 - According to CNBC, the average family will spend about $688 in back-to-school shopping this year, a 14-percent increase from last year.

Facebook second quarter results show potential for better mobile platform

7/27/2012 - The company's reliance on advertising may mark why it is expanding its ability to fold in sponsored stories to users' news feeds and allowing advertisers to buy sponsored stories targeting the coveted mobile market.

Using trends and technology to make digital videos

7/26/2012 - Technology has made it easier for consumers to access information, communicate with loved ones and even work from home.

Study finds internet marketing has positive brick-and-mortar effect

7/25/2012 - RapidBlue found that the shops using Google AdWords campaigns saw increased foot traffic in brick-and-mortar stores as well as the amount of time visitors spent inside each store

Using internet marketing to capitalize on back-to-school shopping

7/24/2012 - There are a few marketing techniques that consumers prefer more than others.

Could improved marketing campaigns drive consumers to update computer software?

7/23/2012 - In a software study by Skype, more than half of the respondents to say they need to see an update notification at least two to five times before installing the update.

The popularity of YouTube and the importance of pre-roll advertisements

7/19/2012 - YouTube is a program that runs pre-roll digital video advertisements on most of its videos, making it a valuable internet marketing tool considering its popularity.

Survey says marketing on Pinterest can lead to increased sales

7/18/2012 - Pinterest lead almost 20 percent of customers to a company's Etsy store and nearly 15 percent to their brand's website, which can help companies convert leads into sales.

Online marketing and the use of pre-roll advertising

7/17/2012 - As technology has changed the way consumers view media, it's also changed the way many companies advertise themselves.

Businesses can capitalize on increased mobile sales with internet marketing

7/16/2012 - According to a new survey from technology giant IBM, mobile device sales jumped up 15 percent in the past three months.

From The Blog

Black Friday & Cyber Monday Email Marketing Analysis – 2018

12/6/2018 - Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday capture 20% of ALL holiday online shopping. According to Radicati, about 281 billion business and consumer emails were sent and received each day in 2018. With so […]

Do You Need to Buy All Variations of Your Domain?

11/29/2018 - There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain for your website, should you buy your domain in multiple TLDs? Should you buy the misspellings of your brand? Should you own variations of your domain and brand? In today’s episode of […]

Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic?

11/14/2018 - Organic traffic is GREAT! It is “free” and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode of The Marketing Myths Podcast, Tobaria and Aaron tackle the myth that paid media tactics […]

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Archive for July, 2012