The Evolution of MultiScreen

8/29/2014 - What is advertising? I get asked this question from time to time, mostly from family that is interested in what I do. I tell them it is a melting pot of a few aspects: 1. Advertising: the activity or profession of producing advertisements for commercial products or services. 2. Marketing: the action or business of […]

Marketing for small and medium-sized businesses

8/28/2014 - There are certain ways for small to medium-sized businesses (SMBs) to maximize their marketing strategy to meet consumers' habits.

How to improve site structure: Advice from Google

8/27/2014 - You may have heard of Google algorithms, but do you know what factors affect them?

Forbes Study: Companies need to increase digital marketing

8/26/2014 - Forbes Insights and Wipro Limited recently released a study demonstrating the importance of digital marketing.

What can marketing automation do?

8/25/2014 - Marketing-automation software allows for content personalization, relationship building and smart engagement.

Improve Local SEO with Local Directory Listings

8/22/2014 - In the second part of our SEO series, we’re diving into the world of local directory listings and how it can affect your overall SEO rankings. When focusing on local SEO, local directories should be in the center of your strategy. These listings provide search engines the information they need when determining the right SERPs […]

Branding and voice

8/22/2014 - Voice, as we have discussed previously on this blog, is an integral part of any marketing campaign or initiative. At its heart, "voice" is the method by which a company can speak informatively about its brand so that consumers can learn more, gain trust and, in time, making a purchase.

Are You as Successful as You Want To Be?

8/15/2014 - I have just returned from a powerful business conference; it was amazing, terrifying, energizing, and humbling all at the same time. So much so that after spending five days with thousands of inspiring women and little-to-no sleep, I am wide awake at midnight on Sunday night writing this blog. I’m Korena, owner and CEO of […]

McKinsey finds that targeted online marketing increases consumer conversion rates

8/13/2014 - A McKinsey & Company study found that targeted online marketing increases consumer conversion rates, resulting in higher sales and profits.

Mobile advertising works well according to Columbia Business School

8/11/2014 - Mobile advertising is becoming more popular in marketing and can be especially effective for certain products.

From The Blog

Can you publish too much content?

6/12/2019 - Content. Consumers want it. Search engines demand it. You struggle to find the time to create it. Content marketing is one of the most important things you can do to drive organic traffic to your website. Content helps consumers build a relationship with your brand, encourages conversions and provides your customers with the information they […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]

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Archive for August, 2014