The Evolution of MultiScreen

8/29/2014 - What is advertising? I get asked this question from time to time, mostly from family that is interested in what I do. I tell them it is a melting pot of a few aspects: 1. Advertising: the activity or profession of producing advertisements for commercial products or services. 2. Marketing: the action or business of […]

Marketing for small and medium-sized businesses

8/28/2014 - There are certain ways for small to medium-sized businesses (SMBs) to maximize their marketing strategy to meet consumers' habits.

How to improve site structure: Advice from Google

8/27/2014 - You may have heard of Google algorithms, but do you know what factors affect them?

Forbes Study: Companies need to increase digital marketing

8/26/2014 - Forbes Insights and Wipro Limited recently released a study demonstrating the importance of digital marketing.

What can marketing automation do?

8/25/2014 - Marketing-automation software allows for content personalization, relationship building and smart engagement.

Improve Local SEO with Local Directory Listings

8/22/2014 - In the second part of our SEO series, we’re diving into the world of local directory listings and how it can affect your overall SEO rankings. When focusing on local SEO, local directories should be in the center of your strategy. These listings provide search engines the information they need when determining the right SERPs […]

Branding and voice

8/22/2014 - Voice, as we have discussed previously on this blog, is an integral part of any marketing campaign or initiative. At its heart, "voice" is the method by which a company can speak informatively about its brand so that consumers can learn more, gain trust and, in time, making a purchase.

Are You as Successful as You Want To Be?

8/15/2014 - I have just returned from a powerful business conference; it was amazing, terrifying, energizing, and humbling all at the same time. So much so that after spending five days with thousands of inspiring women and little-to-no sleep, I am wide awake at midnight on Sunday night writing this blog. I’m Korena, owner and CEO of […]

McKinsey finds that targeted online marketing increases consumer conversion rates

8/13/2014 - A McKinsey & Company study found that targeted online marketing increases consumer conversion rates, resulting in higher sales and profits.

Mobile advertising works well according to Columbia Business School

8/11/2014 - Mobile advertising is becoming more popular in marketing and can be especially effective for certain products.

From The Blog

Facebook Special Ad Categories

3/25/2020 - Facebook is now requiring all U.S.-based housing, employment, and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature limits ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity or any detailed options describing or appearing to relate to protected […]

Website Headings and How to Use Them

3/12/2020 - Let’s start with the basics of website headings. Header tags are HTML elements used to designate headings on a webpage. The main header tag, called an H1, is typically reserved for the title of the page. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page […]

TikTok is in Big Trouble

3/10/2020 - When Dom Hofmann co-founded the six-second, short video app, Vine, he and his team forever changed the social media world. The speedy rise and subsequent fall of Vine is still remembered today, even though the app has been out of commission for years. References to favorite Vines are seen throughout current pop culture. Many influencers, […]

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Archive for August, 2014