Archive for August, 2014

The Evolution of MultiScreen

8/29/2014 - What is advertising? I get asked this question from time to time, mostly from family that is interested in what I do. I tell them it is a melting pot of a few aspects: 1. Advertising: the activity or profession of producing advertisements for commercial products or services. 2. Marketing: the action or business of […]

Improve Local SEO with Local Directory Listings

8/22/2014 - In the second part of our SEO series, we’re diving into the world of local directory listings and how it can affect your overall SEO rankings. When focusing on local SEO, local directories should be in the center of your strategy. These listings provide search engines the information they need when determining the right SERPs […]

Branding and voice

8/22/2014 - Voice, as we have discussed previously on this blog, is an integral part of any marketing campaign or initiative. At its heart, "voice" is the method by which a company can speak informatively about its brand so that consumers can learn more, gain trust and, in time, making a purchase.

Are You as Successful as You Want To Be?

8/15/2014 - I have just returned from a powerful business conference; it was amazing, terrifying, energizing, and humbling all at the same time. So much so that after spending five days with thousands of inspiring women and little-to-no sleep, I am wide awake at midnight on Sunday night writing this blog. I’m Korena, owner and CEO of […]