The Evolution of MultiScreen

8/29/2014 - What is advertising? I get asked this question from time to time, mostly from family that is interested in what I do. I tell them it is a melting pot of a few aspects: 1. Advertising: the activity or profession of producing advertisements for commercial products or services. 2. Marketing: the action or business of […]

Marketing for small and medium-sized businesses

8/28/2014 - There are certain ways for small to medium-sized businesses (SMBs) to maximize their marketing strategy to meet consumers' habits.

How to improve site structure: Advice from Google

8/27/2014 - You may have heard of Google algorithms, but do you know what factors affect them?

Forbes Study: Companies need to increase digital marketing

8/26/2014 - Forbes Insights and Wipro Limited recently released a study demonstrating the importance of digital marketing.

What can marketing automation do?

8/25/2014 - Marketing-automation software allows for content personalization, relationship building and smart engagement.

Improve Local SEO with Local Directory Listings

8/22/2014 - In the second part of our SEO series, we’re diving into the world of local directory listings and how it can affect your overall SEO rankings. When focusing on local SEO, local directories should be in the center of your strategy. These listings provide search engines the information they need when determining the right SERPs […]

Branding and voice

8/22/2014 - Voice, as we have discussed previously on this blog, is an integral part of any marketing campaign or initiative. At its heart, "voice" is the method by which a company can speak informatively about its brand so that consumers can learn more, gain trust and, in time, making a purchase.

Are You as Successful as You Want To Be?

8/15/2014 - I have just returned from a powerful business conference; it was amazing, terrifying, energizing, and humbling all at the same time. So much so that after spending five days with thousands of inspiring women and little-to-no sleep, I am wide awake at midnight on Sunday night writing this blog. I’m Korena, owner and CEO of […]

McKinsey finds that targeted online marketing increases consumer conversion rates

8/13/2014 - A McKinsey & Company study found that targeted online marketing increases consumer conversion rates, resulting in higher sales and profits.

Mobile advertising works well according to Columbia Business School

8/11/2014 - Mobile advertising is becoming more popular in marketing and can be especially effective for certain products.

From The Blog

Super Bowl LIV: Poised to Break Streaming Records Again?

1/23/2020 - Super Bowl LIV is coming up, and now is the perfect opportunity to get your brand recognized on the biggest stage! Previously, the only way to get your ads shown during the Super Bowl was to contact your media buyer and have them buy spots from your local television stations. Now, with the emergence of […]

As Featured On Forbes: Are You Including OTT In Your 2020 Marketing Plan?

1/14/2020 - Originally Published on Forbes.com on January 7th, 2020. PHOTO GETTY Television viewing habits have changed dramatically over the years — from three broadcast networks to the rise of cable and hundreds of channels to choose from. This has evolved into time-shifted watching with DVRs, and now, on-demand viewing through subscription services and downloadable apps. While […]

Everything You Need to Know About the CCPA

1/14/2020 - The California Consumer Privacy Act (CCPA) is legislation signed into California state law on June 28th, 2018. However, the CCPA did not officially go into effect until January 1st, 2020. According to the California Legislature, the CCPA will not be enforced until July 1st, 2020. It is important to note that while this law is […]

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Archive for August, 2014