The Evolution of MultiScreen

8/29/2014 - What is advertising? I get asked this question from time to time, mostly from family that is interested in what I do. I tell them it is a melting pot of a few aspects: 1. Advertising: the activity or profession of producing advertisements for commercial products or services. 2. Marketing: the action or business of […]

Marketing for small and medium-sized businesses

8/28/2014 - There are certain ways for small to medium-sized businesses (SMBs) to maximize their marketing strategy to meet consumers' habits.

How to improve site structure: Advice from Google

8/27/2014 - You may have heard of Google algorithms, but do you know what factors affect them?

Forbes Study: Companies need to increase digital marketing

8/26/2014 - Forbes Insights and Wipro Limited recently released a study demonstrating the importance of digital marketing.

What can marketing automation do?

8/25/2014 - Marketing-automation software allows for content personalization, relationship building and smart engagement.

Improve Local SEO with Local Directory Listings

8/22/2014 - In the second part of our SEO series, we’re diving into the world of local directory listings and how it can affect your overall SEO rankings. When focusing on local SEO, local directories should be in the center of your strategy. These listings provide search engines the information they need when determining the right SERPs […]

Branding and voice

8/22/2014 - Voice, as we have discussed previously on this blog, is an integral part of any marketing campaign or initiative. At its heart, "voice" is the method by which a company can speak informatively about its brand so that consumers can learn more, gain trust and, in time, making a purchase.

Are You as Successful as You Want To Be?

8/15/2014 - I have just returned from a powerful business conference; it was amazing, terrifying, energizing, and humbling all at the same time. So much so that after spending five days with thousands of inspiring women and little-to-no sleep, I am wide awake at midnight on Sunday night writing this blog. I’m Korena, owner and CEO of […]

McKinsey finds that targeted online marketing increases consumer conversion rates

8/13/2014 - A McKinsey & Company study found that targeted online marketing increases consumer conversion rates, resulting in higher sales and profits.

Mobile advertising works well according to Columbia Business School

8/11/2014 - Mobile advertising is becoming more popular in marketing and can be especially effective for certain products.

From The Blog

Clean Out Your Closet…Not Your Website

8/21/2019 - When was the last time you cleaned out your closet? Got rid of clothes that were outdated, no longer fit or just didn’t look as good as they did when you bought them? We all love the feeling of throwing out the old and making room for the new. If throwing out the old, outdated […]

As Featured On Forbes: 15 Underappreciated Traits And Skills Needed In Salespeople

8/13/2019 - Originally Published on Forbes.com on August 9th, 2019. While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of […]

As Featured On Forbes: 14 Unexpected Tips Experts Learned From Storytelling In Marketing

8/9/2019 - Originally published on Forbes.com by Forbes Agency Council on August 8, 2019. Marketers need to develop stories of all kinds to sell products and their service. Some stories are easier than others, but all are vital in this industry. Because storytelling isn’t something only for marketers, many lessons can be learned from storytellers in other […]

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Archive for August, 2014