Archive for December, 2014

Setting Up Google Analytics

12/24/2014 - Google Analytics can provide web administrators with a lot of useful data. As soon as you start an account and put a tracking code on your site, Google begins collecting information. It’s important that you are able to use the tool to its full advantage though. Georgene Nunn of Business 2 Community offers some helpful […]

Mobile Marketing in 2014

12/19/2014 - With the ever changing advertising landscape, Mobile Advertising is continually increasing in market share, budget, and influence. Not only can you reach your customers on their home computers, you can reach them on their phones as the drink coffee at their local coffee shop or as they travel through a new town looking for the […]

Digital Marketing Trends for 2015

12/17/2014 - In 2015, inbound marketing, thought leadership, and optimizing your mobile website will all grow in importance. Lee Odden of TopRank Blog recently posed these questions to many leading marketing professionals who work for Cisco, IBM, Dell, Google, Intel, and LinkedIn. Here are some of their marketing trends and predictions for 2015:  Pam Didner – Global Integrated Marketing Strategist, […]

Booking Hotels with Multiple Screens

12/10/2014 - In today’s world, booking a hotel isn’t just picking up the phone and calling the local Super 8 – it’s a multiple step process. Customers desire information. They want to know everything about your hotel: deals, reviews, photos, if there’s a charge for Internet. In doing this, they are enlisting gadgets. They’ll use their phones, […]

Video Viewership Beyond TV

12/8/2014 - Emerging technology and portable devices are rapidly changing the way in which Americans watch videos. Whether it is a television sitcom, full-length movies, or short video clip about cats, we are using different devices in multiple locations. Nielsen commissioned YuMe to study and report on the impact of multi-screen usage across the varying demographic segments. […]

Digital Marketing Planning Tips for 2015

12/5/2014 - With the new year right around the corner, many businesses are beginning to consider their 2015 marketing planning and budget allocation. Teradata, a computer analytics company, and Econsultancy, a market research firm, joined forces recently to survey 400 senior-level marketers. The respondents came from a variety of different sectors, including consumer goods, technology, retail, travel and hospitality as well […]