Archive for March, 2015

How to Design an Email Marketing Program

3/27/2015 - Most brands concentrate their email marketing efforts on promotional emails and discounts. Subscribers expect the same rusty messages in their inboxes. This leads to the dismissal of emails—subscribers ignore, delete, unsubscribe, or worse—report emails as spam. As a result, companies miss powerful, direct connections to customers. A customer should want to read a brand’s email, […]

SXSW in Pictures

3/25/2015 - Roughly a week ago, Korena, Chris, and I had the opportunity to head down to Austin, TX for SXSW’s Interactive conference. You might have heard about it with its big tech announcements, celebrity spotting, and hipsters. As we collect our notes and thoughts, we wanted to give a little preview of our life at SXSW. […]

Making the Switch to Digital

3/13/2015 - Consumers are constantly on the go. We switch from screen to screen and just expect life, apps, websites, and all media outlets to change with us. When consumers are in this digital process, they usually have no idea they are in the middle of an ad campaign. This is exactly where it becomes important for […]

Motivations for Family Travel

3/6/2015 - Developing greater insight into the reasons why people travel can be helpful for your marketing efforts. A recent survey found that 51 percent of Americans’ reason for traveling is to visit friends and family. But what are some of the other reasons?  Visiting family and friends – 51 percent Beach – 32 percent General sightseeing – […]