Archive for April, 2015

Building Brand Recognition on Snapchat

4/30/2015 - Advertising on Snapchat is expensive; $750,000 for a video that users have to voluntarily watch, it disappears after 24 hours, and you can’t tell how many women versus men saw the ad. That can be the majority of the media budget for a lot of companies, but you also have to realize how many people, […]

Do You Have the Edge?

4/28/2015 - A good marketing strategy is like having a good edge on your favorite knife. The angle of the bevel is a reflection of the intended use. There are many different reasons to hone your knife a certain way. The edge will be different if you are clearing brush in the forest or getting that perfect […]

The Death of Landlines

4/22/2015 - The ringing of a household telephone is becoming an echo of the past. Landline telephones are becoming increasingly rare as the surge for mobile phones dominates the communications market. Society’s desire to stay in contact with anyone at any time has produced a population of people refusing to be tied down with landlines. In a […]

The Power of Writing Blogs

4/17/2015 - One of the many opportunities we have at KeyMedia Solutions is writing blogs. This is not something I do very often, but am happy to have this opportunity. With a graphic design and marketing background, I’m not a writer. So, when I get the opportunity to write something, I write what’s on my mind. KeyMedia […]

Mobile Friendly Websites for Google’s Mobile SEO Changes

4/10/2015 - Whether it’s on your desktop or mobile device, monitoring your company’s digital presence has never been more important. However, the growing accessibility to digital media through mobile devices is causing many businesses to focus more attention to the user-friendliness of their mobile websites. Google is increasing the pressure by announcing mobile SEO changes. These changes […]

21st Century Marketing Strategy

4/9/2015 - The nature of our work, especially as a digital marketer, has continued to evolve at an unprecedented pace. Companies are getting bigger and marketing strategies are evolving at accelerated rates. Three major areas of change are Mobile, Programmatic, and social media advertising. Marketing strategy has taken a significant turn, as well. In years past, the […]

SXSW: A Week in Review

4/2/2015 - South by Southwest was one of the greatest experiences that I have had as a professional, by far. I literally found myself at the mecca for technology, music, and film. This is the place where artists and start-ups are born. I was truly amazed by the people as well as the speakers who converge on […]

Ten Reasons Why I Liked SXSW

4/1/2015 - If you have been following us on social media or read our recent blog, you already know that we sent a team to the 2015 South by Southwest (SXSW) Conference in Austin, TX this past month. Yes, it is a significant financial investment for the company. Yes, it is quite a few days away from […]