Archive for May, 2015

Creating a Voice – Part Two

5/28/2015 - Welcome to the second edition to my series on developing a company’s voice and tone. Part one of this series focused on the targeting of audiences and understanding the functionality of a business’ voice and tone. In order to get a complete understanding of this topic, I encourage you to read my previous blog, “Creating […]

Creating a Voice – Part One

5/27/2015 - Because the Irish author, James Joyce, was nearly blind, he wrote the majority of the novel, Finnegan’s Wake, laying on his back, in bed, with a blue crayon. John Steinbeck, author of many classic novels including Of Mice and Men would always keep exactly 12 sharpened pencils at his desk while writing. Whether it was […]

Up Against the Ropes

5/22/2015 - In 1986, a young man by the name of Mike Tyson stepped into a boxing ring to fight in a World Heavy Weight Championship. In just two rounds, Tyson ended the doubt with a TKO and would become the youngest person to ever win a Heavy Weight Championship. People often look past the younger competitor […]

RTB vs. Adwords

5/21/2015 - When I first heard the words Real Time Bidding or “RTB,” I thought it was synonymous with Google’s AdWords. I was on the right path, but I wasn’t exactly correct. Although they can both be used to accomplish the same goal; they complete those goals in different ways. This is how I was introduced to […]

The Psychology of Facebook Users

5/15/2015 - How many times have you gone on this adventure; you log on Facebook to update your status and after 10 minutes you realize you’ve shared two articles, liked five posts, and commented on a picture of your old college roommate. Have you ever thought to yourself, “How did I get here?” Scientists have devoted countless […]

To Pin or Not to Pin

5/13/2015 - As a business, you know by now how important it is to have a presence on Social Media. Brands can’t just push a message out to everyone anymore, they must be engaged in the conversation with their targeted audience. But another important factor is knowing where to engage. Pinterest, the image-bookmarking site, recently launched Promoted […]

Open House: The Day We Cut a Ribbon

5/8/2015 - This past Tuesday (May 5th), we had our open house and ribbon cutting for our new home. It’s been a journey to get here. From working at a kitchen table to now making a 4,600 square foot building the headquarters of KeyMedia. The opening was nothing but fun. We welcomed friends, family, clients, and wine. […]

Insert Creative Content Here

5/6/2015 - Congratulations! You’ve started a business and created a website. You’ve invited all your friends to check out the company Facebook page; you even have T-shirts with the company logo. So, now what? Have you reached the pinnacle of the business owner’s mountain of success, or are you sitting behind your desk wondering, “What should I […]