Archive for June, 2015

Programmatic Advertising for the Travel Industry

6/29/2015 - Programmatic Advertising is a fairly new trend. However, it’s quite surprising how many people in the marketing industry underestimate the success it can bring clients. New targeting options are proving to be especially effective for the travel Industry. Programmatic Advertising allows businesses to target individuals by extremely specific criteria. As of today, there is no […]

Increasing Dependency for Smartphones

6/23/2015 - Captain James T. Kirk had the technology of the future at his disposal while in charge of the USS Enterprise. From starships to phasers, the television show, Star Trek, introduced its audience to the revolutionary ideas of futuristic technology. As an interstellar adventurer, one of Captain Kirk’s most valuable tools on his belt was his […]

Steps to Success

6/18/2015 - As you may have noticed, every now and again one of our team members gets asked to write a blog. Well, this week it’s my turn. I often struggle to find a topic that 1.) hasn’t been written about recently, or 2.) relevant to the work that we do for our clients. However, with Father’s […]

6 Tips to Create Quality Content

6/17/2015 - The online existence of today’s businesses is dependent on quality content. More than ever, businesses are tailoring their content to meet the demands of their customers. Today’s society need only reach for their mobile devices to gain access to the largest collection of information in history. Search engines have become one of the most valuable […]

Test, Test, and Test Again

6/11/2015 - For the amount of time and money we spend on advertising, it should make sense that we try and know for sure we’re receiving the most “bang for our buck.” The easiest way to find out if your advertising campaign is receiving the maximum return on investment is to conduct testing. There’s no simpler way […]

The Future of Online Marketing: Programmatic Advertising

6/10/2015 - If you’ve read any of our blogs, you know that the world of digital marketing is always changing. However, this constant evolution of technology has many people wondering what’s new and what’s old? In this blog post, we’ll take a look into the future… the future of online advertising. Let discuss traditional advertising for a […]

Can’t Stop Streaming Videos?

6/5/2015 - In the fall of 1957, American Bandstand became among only a few television programs to broadcast nationwide. The program featured young kids dancing to the latest music industry chart-toppers and had every teenager in America running home from school and tuning in to the ABC station. From 3:00 PM to 4:30 PM, Dick Clark had […]

The Universe Explained

6/2/2015 - Our universe is made up planets, stars, and galaxies. It’s also home to many wonderful creatures such as you, me, and turtles – but what else? We shoot rockets to the stars and listen to the stories of the spacemen and women when they come back, and yet we still ask ourselves, “What else is […]