Archive for October, 2015

Just Jump

10/29/2015 - Have you ever had a dream bigger than yourself? A dream that had you wondering, “How am I going to make what I want to do a reality?” I was recently told that I’m an extremely brave women. Now, that’s not how I’ve ever thought of myself, but after hearing this from a few people, […]

3 Holiday Consumer Trends for 2015

10/27/2015 - Do you have your candy ready for all the trick-or-treaters coming to your door this Halloween? Or, are you looking ahead at your grocery list for this year’s Thanksgiving meal? Does your shopping list look something like this: One Turkey One Box of Stuffing A Christmas Tree Johnny wants a toy tractor Sarah wants a […]

Defining Your Target Audience

10/22/2015 - Pete is browsing the web. He’s not looking for anything specifically; creeping on Facebook, reading local news, checking email. But, next thing he knows, he’s being served ads for hotels in the Boston area. Why is that? He doesn’t live anywhere near Boston. He doesn’t even like the Red Sox. What he doesn’t know is […]

Marketing Opportunities on Pinterest

10/21/2015 - Social media has become one of the most effective ways for businesses to connect with their ideal audience when selling products or services. Facebook, Twitter, and Instagram have recently introduced new advertising features designed specifically for businesses to promote their products. Pinterest is now looking to throw its hat into the advertising ring with its […]

New Marketing Objectives in AdWords

10/15/2015 - One of the first things you have to realize when working with an online advertising firm like KeyMedia Solutions is that technology can change overnight, and it often does. Google AdWords is Google’s online advertising platform that lets you reach new customers and grow your business. AdWords is also frequently changing and updating their website. […]

Mobile Programmatic Ad Buying

10/13/2015 - Mobile devices are used more today than ever before. Why is this? Mobile devices offer us more freedom to access the information we deem as vital in our lives. We have the ability to stay connected with friends and family while also being able to tap into an endless stream of information through the internet. […]

Is Online Killing the Radio Star?

10/8/2015 - If you were to go to someone on the street today and ask them which radio station they listen to, some will still rattle off a local AM/FM station. However, what’s becoming a popular answer in the past few years is online streaming services like Spotify, iHeartRadio, and Pandora (didn’t she have something to do […]

Facebook and Satellites

10/6/2015 - Today, Facebook has over 1.49 billion users and the “next billion” could be added to the list in the upcoming year with the help of satellites and free internet. Facebook is teaming up with a French satellite company Eutelsat to launch a satellite that will beam free internet to certain areas of sub-Saharan Africa. The […]

4 Tips When Selecting a Digital Agency

10/1/2015 - As a business owner, you wear a lot of different hats: accounting manager, human resources department, relationship councilor, product developer, distribution, and marketing just to name a few. The good news is that there are experts available to help you with each one of these areas. The challenge is finding one that aligns with your […]