Archive for November, 2015

Winning Thanksgiving with Family

11/24/2015 - Thanksgiving is here and that means it’s a time to reflect on all the aspects of our lives that we’re thankful for. It’s a time to spend with family and friends free from distractions. There’s turkey on the table, football on TV, and houses full of fellowship. I can remember my family traveling far and […]

Marketing on Video Platforms

11/19/2015 - People want action! And by action, I mean videos. Social platforms like YouTube, Facebook, and Instagram are the top three video hosting services in the world today, and they’re pushing for people to use their platforms to upload videos. Facebook recently released new updates to its newsfeed algorithm which increases the display priority of its […]

Holiday Advertising on Social Media

11/17/2015 - Justin Beiber and Mariah Carey are singing Christmas songs and Target is releasing their Black Friday deals preview. This can only mean one thing; the holiday season has begun. And if you own a business in the retail world, it’s the most profitable time of the year. It’s the time for consumers to spend. Holiday […]

Political Programmatic Advertising

11/12/2015 - The 2016 Presidential race will be a historical election season in terms of online advertising. It’s predicted that the total spend for online advertisements will exceed $1 Billion for the first time in history. This will also be the first time Programmatic Advertising will be widely used by political campaigns in their advertising strategies. With […]

Location, Location, Location Targeting

11/10/2015 - It’s not every day that you get to see how your work can impact the way people enjoy their lives, but on a recent trip with some friends, I got a firsthand look at why we all need online advertising. Our trip was to Indianapolis to watch the New York Jets play the Indianapolis Colts. […]

5 Holiday Advertising Tips

11/5/2015 - The holiday season is fast approaching and with Thanksgiving right around the corner it means the Christmas advertisements are here. Dragging along the coattails of these holidays are some of the most important shopping days for businesses looking to score big in sales. Black Friday and Cyber Monday are some of the most important sales […]

What are 360-Degree Videos?

11/3/2015 - Close your eyes and imagine yourself in another place. Where are you? Look all around at the scenery. Look up, down, left, right, and everywhere else. In our minds, we’re able to put together the pictures of our memories and temporarily take ourselves away from the office. A new technology of video production is looking […]

From The Blog

Facebook Special Ad Categories

3/25/2020 - Facebook is now requiring all U.S.-based housing, employment, and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature limits ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity or any detailed options describing or appearing to relate to protected […]

Website Headings and How to Use Them

3/12/2020 - Let’s start with the basics of website headings. Header tags are HTML elements used to designate headings on a webpage. The main header tag, called an H1, is typically reserved for the title of the page. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page […]

TikTok is in Big Trouble

3/10/2020 - When Dom Hofmann co-founded the six-second, short video app, Vine, he and his team forever changed the social media world. The speedy rise and subsequent fall of Vine is still remembered today, even though the app has been out of commission for years. References to favorite Vines are seen throughout current pop culture. Many influencers, […]