Archive for November, 2015

Winning Thanksgiving with Family

11/24/2015 - Thanksgiving is here and that means it’s a time to reflect on all the aspects of our lives that we’re thankful for. It’s a time to spend with family and friends free from distractions. There’s turkey on the table, football on TV, and houses full of fellowship. I can remember my family traveling far and […]

Marketing on Video Platforms

11/19/2015 - People want action! And by action, I mean videos. Social platforms like YouTube, Facebook, and Instagram are the top three video hosting services in the world today, and they’re pushing for people to use their platforms to upload videos. Facebook recently released new updates to its newsfeed algorithm which increases the display priority of its […]

Holiday Advertising on Social Media

11/17/2015 - Justin Beiber and Mariah Carey are singing Christmas songs and Target is releasing their Black Friday deals preview. This can only mean one thing; the holiday season has begun. And if you own a business in the retail world, it’s the most profitable time of the year. It’s the time for consumers to spend. Holiday […]

Political Programmatic Advertising

11/12/2015 - The 2016 Presidential race will be a historical election season in terms of online advertising. It’s predicted that the total spend for online advertisements will exceed $1 Billion for the first time in history. This will also be the first time Programmatic Advertising will be widely used by political campaigns in their advertising strategies. With […]

Location, Location, Location Targeting

11/10/2015 - It’s not every day that you get to see how your work can impact the way people enjoy their lives, but on a recent trip with some friends, I got a firsthand look at why we all need online advertising. Our trip was to Indianapolis to watch the New York Jets play the Indianapolis Colts. […]

5 Holiday Advertising Tips

11/5/2015 - The holiday season is fast approaching and with Thanksgiving right around the corner it means the Christmas advertisements are here. Dragging along the coattails of these holidays are some of the most important shopping days for businesses looking to score big in sales. Black Friday and Cyber Monday are some of the most important sales […]

What are 360-Degree Videos?

11/3/2015 - Close your eyes and imagine yourself in another place. Where are you? Look all around at the scenery. Look up, down, left, right, and everywhere else. In our minds, we’re able to put together the pictures of our memories and temporarily take ourselves away from the office. A new technology of video production is looking […]

From The Blog

As Featured On Forbes: 12 Essential Questions When Exploring New Marketing Technologies

11/26/2019 - Originally Published on Forbes.com on November 22nd, 2019. Nowadays, agency clients primarily focus on digital marketing. Because of this, agencies have had to keep up with the times, investing in digital marketing techniques that can offer new avenues for engaging with consumers. New marketing technology has a lot of potential, but some agencies never realize […]

Twitter Has Banned Political Ads

11/20/2019 - In late October, Jack Dorsey, CEO of Twitter, released a series of tweets the announced that the social media giant will be banning political ads worldwide. Dorsey stated, “ We believe political message reach should be earned, not bought”. Of course, as a political candidate, or working for a candidate’s campaign, this does not mean […]

As Featured On Forbes: 15 Tips To Consider When Starting a Podcast

11/20/2019 - Originally Published on Forbes.com on November 13th, 2019. Podcasts are one of the fastest-growing methods for a business to connect with its current and potential clients and expand its influence and reach. Many people listen to podcasts since they are portable, easy to access and fit into a busy schedule. There are only a handful […]