Archive for December, 2015

Experiencing India

12/31/2015 - Having a clear expectation of your goals is a sign of maturity and drive… or so I thought. So what happens when all your expectation disappear? I’ve been reflecting on 2015 as so many of us do this time of year and I thought I would share with you an opportunity that I had to […]

Our Top 10 Training Events in 2016

12/29/2015 - One of the most challenging questions I face as the CEO of a digital media agency is “What are the best training events to attend in order to stay involved in the industry changes?” As we’ve stated in previous blogs, KeyMedia Solutions invests heavily into the continued training, education, and testing of emerging technology. To […]

Customer Intent Reigns Supreme

12/22/2015 - For smart advertisers, marketing with the intent to target customers is always the goal. Not only do we want to serve relevant ads, we want to serve them to the appropriate audience. The combination of targeting and relevancy creates the relationship with new customers that leads to sales. Today, more and more people are using […]

The 5 Most Popular Star Wars Ads

12/17/2015 - The Christmas and New Year’s holidays might be right around the corner, but there’s a frenzy of people around the world putting their holiday plans on hold for a weekend in order to attend a different celebration. I’m talking, of course, about the release of Star Wars: The Force Awakens. As the movie’s release is tomorrow, […]

The Power of Digital Advertising

12/15/2015 - Traditional advertising is defined as newspaper, radio, television, and direct mail. Kids today might not realize it, but these marketing options were all businesses had to promote their business for many years before digital advertising. Today, however, businesses have more advertising options than ever before through Online Advertising. It’s true that people still watch TV, […]

New Interactive Ads

12/11/2015 - The battle to keep today’s society interested in anything for longer than a few seconds is a problem that many marketers have been dealing with for the last few years. Especially when it comes to app developers. Not only are people’s attention on their mobile devices getting shorter, but their desire for rich content is […]

6 Tips to Choose Great Keywords

12/9/2015 - One of the most important pieces of any successful Search Engine Marketing campaign is keyword research. Choosing effective keywords is one of the best ways to increase clicks and conversions to your site; it then becomes important for you to choose relevant keywords for your ads. These keywords are what will make your ads show […]

3 Tips to Create Better Content

12/3/2015 - Creating content is an essential part during the development of any business, and if you’re looking for ways to promote brand awareness and increasing engagement with new customers, creating quality content should be a top priority on your business strategy plan for 2016. In this blog, I’m going to give you three helpful content creation […]

Cyber Monday Recap

12/1/2015 - Black Friday and Cyber Monday have ended and business owners are letting the dust settle from another busy shopping weekend before they tally up their total sales. However, many retail businesses were surprised by the lack of in-store purchases during this shopping weekend. After Black Friday, many retail businesses began to get worried that the […]

From The Blog

Facebook Special Ad Categories

3/25/2020 - Facebook is now requiring all U.S.-based housing, employment, and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature limits ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity or any detailed options describing or appearing to relate to protected […]

Website Headings and How to Use Them

3/12/2020 - Let’s start with the basics of website headings. Header tags are HTML elements used to designate headings on a webpage. The main header tag, called an H1, is typically reserved for the title of the page. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page […]

TikTok is in Big Trouble

3/10/2020 - When Dom Hofmann co-founded the six-second, short video app, Vine, he and his team forever changed the social media world. The speedy rise and subsequent fall of Vine is still remembered today, even though the app has been out of commission for years. References to favorite Vines are seen throughout current pop culture. Many influencers, […]