Archive for March, 2016

2016 Content Marketing Trends

3/31/2016 - 2016 is quickly becoming the year of Content Marketing. No longer are businesses able to flood the internet with generic content and hope that they’ll generate leads. Today, the challenge of creating content is making it engaging enough to attract the right customers. Businesses who hope to have a valued presence online are forced to […]

3 Ways Good Creative Gets Results

3/29/2016 - The true beauty of any marketing effort executed on the World Wide Web is the ability to measure the results. Truly, you will know if it was a success or if the campaign failed; there are no secrets. However, I often times hear of companies blaming the medium (banner ads, search portals, social networks) for […]

Update on Google’s Right Side Ad Removal

3/24/2016 - Last month, I wrote a blog about the first major changes to ad results that Google has made in 10 years: the removal of the right side ads. Now that some time has passed, what has the impact been? Well, it depends. For the most part, nothing has really changed. In fact, the data tends […]

ICON 2016: Promoting Content

3/22/2016 - “Once you’ve created your content, there’s a lot of things you should be doing with it.” – Tyler Garns During my time at the 2016 ICON event for small businesses, one of the pressing issues that many of the attendees faced in their businesses was this – they would create good quality content that they […]

ICON 2016: Branding that Sells

3/17/2016 - “Do your customers know what your business believes” – Ryan Diess You own a business and you’re passionate about the work that you do. You believe that your products or services are above and beyond the quality of your competitors, but you still aren’t converting leads into customers like you imagined. Why is this? […]

Growing Demand for Digital Advertising

3/15/2016 - Businesses that remain steadfast to their ways and fail to adapt to industry trends will fall behind their competitors who diversify their media strategies and give Digital Advertising the weight it deserves. I say this because the world we live in today is filled with businesses of all different shapes and sizes. Some are new […]

Diving into Display Advertising

3/11/2016 - Creating a Display Advertising campaign in AdWords can be challenging. One of the most difficult parts of starting a Display campaign is trying to decide what you can do to set your advertisement apart from all the others. Luckily, there are some simple steps that you can take to make sure your ads look great and […]

ICON 2016: Generate More Leads

3/8/2016 - “A quality team is essential. Organizations grow at the speed of trust!” – Dave Ramsey, at ICON 2016 The above quote is just one of Dave Ramsey’s “5 Essential Qualities of a Leader,” and as he continued to rattle off even more quotable nuggets during his keynote presentation, I sat in the audience […]

What Are the Qualities of a Leader?

3/3/2016 - As a working mother, a wife, and most importantly, a human being, I think about leadership all the time. Leadership is paramount in all aspects of my life. Finding the right leadership for personal growth, professional growth, and the growth of others in my life. What I strive to bring into every interaction in my […]

Google Makes It Official: No More Right Side Ads

3/1/2016 - We often talk about the importance of testing, knowing that minor changes can have major impact on key metrics. Google does testing better than almost anyone. And for the past few months, they have been testing changes to ad placement on the search results pages. We are used to seeing search results where there are […]

From The Blog

As Featured on Forbes: 12 Tactics For Testing Product Engagement With A New Audience

12/11/2019 - Originally Published on Forbes.com on December 10th, 2019. Expansion is one of the most exciting parts of business growth. However, new markets may be significantly culturally different from the company’s traditional customer base. That’s why a business should have a framework in place to gauge the response of the new audience before it releases its […]

As Featured On Forbes: 12 Essential Questions When Exploring New Marketing Technologies

11/26/2019 - Originally Published on Forbes.com on November 22nd, 2019. Nowadays, agency clients primarily focus on digital marketing. Because of this, agencies have had to keep up with the times, investing in digital marketing techniques that can offer new avenues for engaging with consumers. New marketing technology has a lot of potential, but some agencies never realize […]

Twitter Has Banned Political Ads

11/20/2019 - In late October, Jack Dorsey, CEO of Twitter, released a series of tweets the announced that the social media giant will be banning political ads worldwide. Dorsey stated, “ We believe political message reach should be earned, not bought”. Of course, as a political candidate, or working for a candidate’s campaign, this does not mean […]