Archive for October, 2016

New in AdWords: Demographic Targeting for SEM Campaigns

10/27/2016 - On October 26, Google rolled out new updates to their targeting for search campaigns. This is big news for businesses and how they target their customers. These changes could mean a lot as organizations continue to try and find new ways to speak directly to their ideal audience. Although Google allows advertisers great control over […]

What to Plan for in 2017

10/26/2016 - Could somebody please tell me where 2016 went? I remember it starting, but now it’s already the end of October and 2017 is looming closer and closer each and every day. It seems like I just wrote about predictions for marketing trends in 2016 and now it’s time to talk about 2017. There are three major […]

Be the Very Best in Mobile

10/20/2016 - You’ve heard it before, but Mobile Advertising continues to grow at a staggering pace and Americans are using their phones more than ever. Last time we talked about it on our blog, Content Specialist Sam said, “Out of 318 million Americans, 111 million are on their phone now and continue to check them frequently.” (For […]

Social Media and Crisis Response: Facebook’s Safety Check

10/18/2016 - When we think about social media – specifically Facebook, we usually think about sharing photos of our family, watching a how-to video for supper ideas, or reading about the latest political debate. While Twitter has long been the go-to source for real-time news, Facebook has found it can serve a unique roll during times of […]

5 Key Takeaways From the 2016 IAB MIXX Conference

10/13/2016 - I can honestly say that I learn something new every day. Then there are times where I can surround myself with brilliant minds, thought leaders, and fellow industry professionals and the learning overflows. The 2016 IAB MIXX Conference was one of those times. After two days of provoking conversations, listening to digital marketing experts, and […]

SEO Lawn Care Tips

10/11/2016 - When I think of my lawn I imagine lush green grass with the kids and family dog frolicking playfully in the back yard. It also conjures up images of bare spots, a field of dandelions, and just an overgrown mess. Everyone who’s a homeowner knows what I mean when I say that I have a […]

Case Study: Awareness Campaign

10/6/2016 - While I was in school it’s safe to say that math was never my strongest subject. However, one of the best ways for me to learn was to see or hear an example of the problem in a real-life situation. These lessons helped be understand what was being taught and how it applied to myself. You can […]

How to Master the Art of Online Videos

10/4/2016 - Today, there will be 1.2 billion videos watched in the United States by 89 million people and tomorrow another 1.2 billion videos will be watched. With so much video content consumed each day, it’s crucial for your company to think about producing and distributing video content. Video is expected to continuing growing year over year, but […]