Archive for August, 2017

What are Facebook Secret Videos?

8/31/2017 - When I first heard about Facebook’s “Secret Videos” my eyes widened and my mind wondered. I imagined a hidden playlist of videos buried somewhere deep in a part of Facebook long forgotten by civilization. “They could be anything,” I thought to myself – they could be leaked videos of Mark Zuckerberg creating the social platform […]

Customize your Business: Let your Culture Work for You

8/24/2017 - As a business owner or leader within an organization, growth projections, goals, and sales are often high on the priority list. Numbers and statics are among the usual suspects in determining success and the common denominators in finding areas of improvement. However, within those dollar figures and customer counts are the people who make the […]

Creating a 21st Century Marketing Strategy

8/24/2017 - The nature of our work, especially as digital marketers, has continued to evolve at an unprecedented pace. Companies are getting bigger and marketing strategies are evolving to account for new trends and technologies. In recent years there have been four major areas of online marketing change. These areas are Mobile, Programmatic, Social Media Advertising, and […]

The Logo Test

8/17/2017 - Your business is unique, right? You have your own culture, personality, and quirks. You feel like you articulate and display that message to your followers. But, do you? It’s hard to do so in the world of algorithms and constant updates. It is important to clearly present your message to the people you want to […]

Using Programmatic TV to Connect with Today’s Cable Cutters

8/10/2017 - The explosion of online streaming services like Netflix, Hulu, and others have created a challenge for online marketers looking to target the audience who have said no to cable. However, a service called Programmatic TV is slowly being introduced as a new way to effectively reach audiences that may have previously been off limits. Understanding […]

Is Instagram Right for Your Business?

8/1/2017 - Instagram, first made its debut to the world of social media in 2010 and has continued to grow exponentially since.  Today, Instagram sees over 700 million monthly active Instagram users, that’s twice the size of the entire United States population. Like any social platform, what once started as a way for friends to share photos […]