Archive for May, 2018

Programmatic Advertising for Political Elections

5/31/2018 - Political Programmatic Advertising has been gaining support by campaign managers as they look to develop data driven advertising strategies for their candidates. More recently, Programmatic Advertising has proven to be extremely beneficial for businesses in other industries looking to target new customers, and the political world has noticed. Where Political Programmatic Advertising Started President Obama’s […]

How Facebook is Adapting to the GDPR

5/10/2018 - Stop me if you’ve heard this one before – things are changing with Facebook. The world’s largest social media platform has had to make a lot of changes and answer a lot of questions recently regarding their involvement in different issues. In one of its most recent news-worthy headlines, Facebook came under scrutiny after a […]