Archive for January, 2019

The Power of the Traveler Review

1/28/2019 - Familiar with the saying, “the squeaky wheel gets the grease”? In the age of digital, a bad experience with a brand or product can have detrimental effects on said entity. Online reviews have become very important, as 90% of people read an online review before visiting a business. A squeaky wheel, or negative review, can […]

Do Display Ads Work?

1/24/2019 - In 2012, Google served almost 30 billion ad impressions per day! That is a TON of impressions. But, do these impressions matter? From a business standpoint do display ads work? There has been a lot of negative press about the effectiveness of display ads, so, in today’s episode, Tobaria and Aaron address this myth and […]

Three Challenges Ad Agencies Are Facing Today

1/23/2019 - Spending four days locked in a conference room with other fifty other agencies executives, creative minds, and media experts is a humbling, energizing, and powerful experience. And, if I’m honest, quite exhausting. Jake and I  just returned from an AMI (Agency Management Institute) workshop in Orlando with a long list of action items. Yes, it was […]

Take Control of Your Goals in 2019

1/17/2019 - Here’s one last goal setting tip to consider as the New Year’s Resolution excitement wanes, and before you put your head down and get cracking on your best year yet. I’ve been goal setting of some kind for as long I can remember. Some goals are easier to reach than others, but hitting your mark […]

Is Retargeting Only for Retail Businesses?

1/17/2019 - If you have shopped online, odds are you have been a recipient of retargeting ads. This tactic is a favorite around retail businesses to show products you may have looked at on a website but didn’t purchase. These ads are then meant to drive you back to the website to purchase the item. And they […]

Capturing Last Minute Bookings

1/9/2019 - We can’t blame Millennials for this trend. While they may be well known for making last minute bookings (even when they plan ahead), we have groomed today’s travelers to wait for deals, price drop offers, and special promotions before booking their itinerary. It’s spread beyond dining reservations to include hotel rooms, activities and attraction tickets. […]

3 Predictions For 2019

1/2/2019 - We saw many things happen in 2018. From the rise of streaming to the rebranding of Google Ads. This leaves me wondering what is come in the new year… Well, strap in because from my research, 2019 has the potential to be an exciting year for marketers! Alexa, How Are People Searching? During 2018, we […]