Archive for February, 2019

Understanding Your Visitor: Generations of Travelers

2/21/2019 - How well do you understand your core visitor? Going beyond age and income, what do you know about them? Do they have a shared interest? Is there a consistency in their family unit (or lack of family) that make them stand out? Does it change with the seasons? We know, and research confirms, that travelers […]

A Digital Marketing Trial: How to Prepare and What to Expect

2/18/2019 - Digital marketing is being pitched and sold by thousands of agencies across the country. And rightfully so, as consumer behavior now revolves around the mobile device. For the first time ever, digital advertising in 2018 accounted for over $106 billion or 51.5% of all advertising sales in the U.S. according to Magna Global. This statistic […]

My Demographic Isn’t On Social Media

2/14/2019 - Every business owner and marketer is looking for their “golden ticket” to reach their customers. For some reason, we keep hearing that the demographics a business is trying to reach aren’t on social. Is social media really only useful for reaching young people? Can you only reach affluent people on LinkedIn and the local newspaper? […]

You Can Set & Forget PPC Campaigns, Right?

2/7/2019 - Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be very beneficial and provide a solid return on investment. However, some people believe that once the campaign is set up and started the job is done. Tobaria and Aaron […]