Archive for February, 2019

My Demographic Isn’t On Social Media

2/14/2019 - Every business owner and marketer is looking for their “golden ticket” to reach their customers. For some reason, we keep hearing that the demographics a business is trying to reach aren’t on social. Is social media really only useful for reaching young people? Can you only reach affluent people on LinkedIn and the local newspaper? […]

You Can Set & Forget PPC Campaigns, Right?

2/7/2019 - Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be very beneficial and provide a solid return on investment. However, some people believe that once the campaign is set up and started the job is done. Tobaria and Aaron […]