Archive for January, 2020

Peacock TV and Dynamic Remarketing: Everything You Need To Know

1/28/2020 - NBC’s Peacock TV NBC unveiled its Peacock TV streaming service to investors last week. Highlighted by a free-for-all version that stands out in an increasingly crowded online video market. It launches in the U.S. on July 15th of this year. Peacock Free will consist of over 7,000 hours of programming, including next-day access to current […]

Super Bowl LIV: Poised to Break Streaming Records Again?

1/23/2020 - Super Bowl LIV is coming up, and now is the perfect opportunity to get your brand recognized on the biggest stage! Previously, the only way to get your ads shown during the Super Bowl was to contact your media buyer and have them buy spots from your local television stations. Now, with the emergence of […]

As Featured On Forbes: Are You Including OTT In Your 2020 Marketing Plan?

1/14/2020 - Originally Published on Forbes.com on January 7th, 2020. PHOTO GETTY Television viewing habits have changed dramatically over the years — from three broadcast networks to the rise of cable and hundreds of channels to choose from. This has evolved into time-shifted watching with DVRs, and now, on-demand viewing through subscription services and downloadable apps. While […]

Everything You Need to Know About the CCPA

1/14/2020 - The California Consumer Privacy Act (CCPA) is legislation signed into California state law on June 28th, 2018. However, the CCPA did not officially go into effect until January 1st, 2020. According to the California Legislature, the CCPA will not be enforced until July 1st, 2020. It is important to note that while this law is […]

How 2019 Shaped 2020 In The Digital World

1/8/2020 - As a new year gets underway, we wanted to look back at 2019 and reflect on the most significant impacts over the past year to digital marketing as well as consumer behavior.   Can We Have Some Privacy Please? This year, the United States will begin its war on digital privacy following Europe’s implementation of […]