Archive for February, 2020

Pros and Cons of Branded SEM

2/24/2020 -  A topic that comes up frequently when talking with clients about their SEM strategy is if they should have a branded part of their campaign, or in other words, should they have their actual company name as a keyword they’re willing to pay for? We always give our favorite answer, it depends. Therefore, I decided […]

iOS 13 Killed The Data Star

2/11/2020 - There is something brewing in the digital world that could be more devastating than the adoption of the GDPR and the CCPA…combined What is it?! Every September, Apple assembles to show off its newest products and latest software. At last fall’s premiere of groundbreaking innovations, Apple released its latest mobile operating system for iPhones, iOS […]