These days, marketers are able to deliver their message to consumers across a plethora of different devices. When it comes to mobile advertising, banner ads are an effective way to reach a target audience, but first it’s essential to get into the mind of the user and settle on some best practices that can help influence a marketing strategy.

“It comes down to understanding [the] behavior and [the] mindset of the audience as much as [the] desired output for the advertiser,” digital marketing professional Brian Cohen told Mobile Mavens, a blog dedicated to mobile enterprise and consumer strategies.

Here are some tips to keep in mind when designing an effective mobile banner ad:

Consider the size of the screen – Remember that mobile ads are small, so you don’t have a lot of space to get your message across. With this in mind, it’s a good idea to keep the copy short and to the point and implement a clean design.

Determine the right placement – Ideally, an eye-catching layout and the right design elements should work together to draw the user’s eyes to a strong call-to-action.

Test the designs – Even when you employ the latest best practices, it’s still in your best interest to run A/B testing on a number of different designs to determine which ones perform better.

Are you interested in learning more about how mobile banner ads can help you market a product or service to your target audience? The experts at a local online marketing firm like Key Media Solutions can work with you to plan and executive an effective marketing strategy.