Digital marketing is something you need to embrace in 2015, if you haven’t already. It is the way to reach prospective customers who are increasingly searching online for products and services. High-quality content, integrated campaigns and mobile advertising solutions are growing in importance Customer Edge explains—and your digital marketing needs to address these areas.
Long-form, high-quality content is the future of online information. As Google improves its ability to connect users’ queries with related results, “long, in-depth content will become more of a trend,” online marketing manager, Danny Tran, says. “These pages will rank for both broad head terms and long tail terms[.] Pages that are hyper-targeted towards long tail terms will die, and you’ll see more and more sites start to consolidate their pages.”
It is important you make your site easily navigable and create relevant and helpful content for your target audience.
Marketing channels will become more integrated
Different marketing channels will become less separate from one another, and more connected. Content creation, search engine optimization (SEO) and social media will work in tandem, all seeking to create a more optimal customer experience. Tracking a buyer through the various stages in the process will become easier, but this also depends on whether your channels are integrated. Knowing the journey your customer took toward purchasing your product is critical to improving and tweaking your marketing approach. An internet marketing agency can help you adopt an integrated, multi-channel approach, and it can leverage analytics so you can gain more insight into your customer base.
Mobile is growing, and it will continue to grow
Companies will need to develop mobile advertising solutions to meet this rapidly growing group of users. Russell Glass, Head of B2B Products for LinkedIn, predicts that 50 percent of B2B audiences will use mobile as their primary access method in 2015. Creating a mobile website and content for on-the-go users will become central digital marketing tasks.
An internet marketing agency can help you implement effective strategies. We work with you to develop the right strategies for your business and target audience.