Ever since it launched in 2011, the social networking platform Google+ has had a difficult time gaining traction – partly because many people are already comfortable using Facebook to engage with friends, family and brands. However, according to Search Engine Journal, Google+ had 343 million active users at the end of 2012, which is no small feat when you consider that this number is second only to its rival, Facebook.

With this in mind, it’s a good idea to consider adding Google+ to your existing social media strategy. Here’s are some tips and best practices to keep in mind:

Create an engaging profile – You want to make a good first impression when someone comes to your page, so spend some time selecting the perfect profile image and writing a detailed description of your company.

Post compelling content – Take a look at your keyword strategy and determine how you can incorporate those words and phrases into Google+ posts that are interesting and relevant to your audience.

Promote your page – Once you’ve created your profile, you’ll need to drive traffic to it. One way you can do this is by installing a Google+ badge on your website or other online destinations. That way, all someone needs to do is click on it, and they will be brought to your page.

Are you hoping to add Google+ to your social media strategy? If so, the experts at a local online marketing firm like Key Media Solutions can work with you to execute these and other best practices for your brand.