Although this blog recently discussed the prevalence of single women, who can be addressed with small business online marketing plans, there are additional of interest, as long as you stay informed of the specifics. One study by Flurry suggests that American mothers spend a lot of time on various mobile devices, and their presence can tip off marketers as to the best ways to deploy ad space.
One interesting bit of information provided by the study, which looked at the mobile habits of 24,985 U.S. users, was the fact that more moms use iPads and Apple products in general than the total percentage of Americans that do (with moms using 17 percent more than others). On iPads, iPhones and Android devices, the most popular use of time was games, by far, accounting for the primary activity of 53 percent of Android users.
In fact, there are several categories where mothers apparently beat out other types of mobile users, including news, fitness, and education-based applications. This could prove useful to anyone planning a targeted online advertising campaign with space on sites that promote any of these interests. Since the overall conclusion of the study was that moms primarily turn to their devices "to escape," this could also be a group for those in the travel and hospitality industry to focus on.
This might all make sense, but a company can understand who they want to reach and still lack the tools to do so. To remedy this, Key Media Solutions can present specific strategies to help your business succeed.