Author Archive for "evan-gentry"

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]

The EU is Taking Lead on AI Ethics

4/23/2019 - As social media has grown in an ever-growing digital world, the rise of mistrust on the internet has beaten that growth. It is becoming harder to trust what you are being told and who is telling you that. And as the human race continues to push the growth of technology, there is one rising technological […]

Smart Speakers Are Forever Changing Marketing

3/11/2019 - “Alexa, play yacht rock radio.” This is a line I hear every time I visit my parent’s house. I don’t own a smart speaker, because I’m an Apple snob and I can’t justify spending the money on a HomePod. Not yet. However, my parents have integrated the Amazon Echo Dot into their home. They make […]

3 Predictions For 2019

1/2/2019 - We saw many things happen in 2018. From the rise of streaming to the rebranding of Google Ads. This leaves me wondering what is come in the new year… Well, strap in because from my research, 2019 has the potential to be an exciting year for marketers! Alexa, How Are People Searching? During 2018, we […]

What You Need to Know about IGTV

6/28/2018 - The future has arrived – well maybe. On the morning of June 20th, 2018, Instagram CEO Kevin Systrom, announced the roll out of a completely brand-new video platform set to rival YouTube called IGTV. This platform lives natively within the Instagram app through the TV icon in the top right-hand corner of the home screen AND, […]