Author Archive for "joan-hess"

Traffic Control: Digital Construction

7/23/2019 - Summer is here! And so is road construction. You never know what you are going to encounter – local and thru lanes, detours, maybe backed up traffic, reduced speed for sure.  The transportation departments in the city/county/state utilize all of these strategies to help manage the flow of traffic. They remind me of all the […]

Fighting Ad Fatigue

6/30/2019 -   Producing ad creative is no easy task. It is subjective and our audiences are becoming more selective on what they spend their time on. There is a lot of pressure to create something mind-boggling to stand out above the competition. To add to the pressure, even if the ad gets noticed, in a week […]