Author Archive for "jstingley"

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

A Digital Marketing Trial: How to Prepare and What to Expect

2/18/2019 - Digital marketing is being pitched and sold by thousands of agencies across the country. And rightfully so, as consumer behavior now revolves around the mobile device. For the first time ever, digital advertising in 2018 accounted for over $106 billion or 51.5% of all advertising sales in the U.S. according to Magna Global. This statistic […]