Author Archive for "keymedia"

Can you publish too much content?

6/12/2019 - Content. Consumers want it. Search engines demand it. You struggle to find the time to create it.  Content marketing is one of the most important things you can do to drive organic traffic to your website. Content helps consumers build a relationship with your brand, encourages conversions and provides your customers with the information they […]

Facebook Is Rebuilding and Working Towards More Privacy

5/3/2019 - It seems like Facebook CEO, Mark Zuckerburg always has something cooking. On April 30th, the social media platform hosted its annual conference, F8, with over 5,000 in attendance. Zuckerburg, during his keynote speech, talked about how Facebook is working towards a more privacy based social platform. He stressed the importance of this privacy change and […]

3 Ways Autonomous Travel Could Change Tourism

3/13/2019 - Originally a necessity, over time as the means to move have become less significant and cumbersome, and the perception of traveling navigated to leisure. Soon railroad infrastructures not only carried valuable goods and materials but wealthy travelers. Cars and planes revolutionized our accessibility to travel yet again, making our world increasingly mobile and empowering lower-class […]

The Power of the Traveler Review

1/28/2019 - Familiar with the saying, “the squeaky wheel gets the grease”? In the age of digital, a bad experience with a brand or product can have detrimental effects on said entity. Online reviews have become very important, as 90% of people read an online review before visiting a business. A squeaky wheel, or negative review, can […]

Take Control of Your Goals in 2019

1/17/2019 - Here’s one last goal setting tip to consider as the New Year’s Resolution excitement wanes, and before you put your head down and get cracking on your best year yet. I’ve been goal setting of some kind for as long I can remember. Some goals are easier to reach than others, but hitting your mark […]

You Should Have Started Your Holiday Marketing Yesterday

9/27/2018 - In a blink of an eye, we’re already to the end of September and Q4 is knocking on the door. The biggest mistake most businesses make when it comes to the madness of the end of the year, is not preparing far enough in advanced. This may be exciting for some, or terrifying to others, […]

Inbound Marketing – It’s Easier Than You Think

9/4/2018 - You’ve probably heard the term “Inbound Marketing.” You’ve seen the hub-bub about it in every marketing related resource you follow. But what’s the big deal? Why is Inbound Marketing so popular and how can you actually apply it to your business and marketing needs? Hubspot explains Inbound Marketing as – “Inbound marketing is focused on […]

Why are Online Videos so Important?

8/2/2018 - It’s been said time and time again – “You need to be using online videos in your marketing strategy.” I know I’ve said this sentence about a million times. But no matter how many times it gets said, the fact remains, online videos are still one of the most influential pieces of content. But, why […]

There Might be a Robot in Your Closet

7/19/2018 - For a long time, there’s been a fight to ensure humans stay relevant in the age of data and automation—an effort to combat the whole “robots are taking over the world” idea. We’ve even wrote about Humanizing Automation in previous blogs! Especially with the data privacy conversations circulating the technology and marketing world, it might […]

3 Ways to Amp Up Your Facebook Advertising

6/5/2018 - The relationship between businesses and Facebook has gone through a lot of changes in 2018. One of them was the significant reductions in organic visibility for brands and business pages, but this doesn’t mean that there aren’t ways to get through to a target audience. Facebook Advertising encompasses very strategic and powerful advertising solutions for any […]