Author Archive for "luke-majerus"

KMS Podcast – A Discussion about Email Marketing

3/15/2018 - If our first ever KMS Podcast, Luke Majerus has a conversation with our Content Specialist, Sam Thorson, about Email Marketing best practices. Click below to listen to the full discussion. What is Email Marketing? In today’s online world, people expect communication to be immediate. When you think about a quick response, you might think of […]

Creating a 21st Century Marketing Strategy

8/24/2017 - The nature of our work, especially as digital marketers, has continued to evolve at an unprecedented pace. Companies are getting bigger and marketing strategies are evolving to account for new trends and technologies. In recent years there have been four major areas of online marketing change. These areas are Mobile, Programmatic, Social Media Advertising, and […]

YouTube to Kill 30-Second Unskippable Ads

3/7/2017 - You open your phone to watch a YouTube video and right when you press play you’re met with a cartoon lizard talking about car insurance. All you want is to bypass this so you look for the option to “skip” this ad, but no such option appears. Time and time again, people just like yourself […]

Is Marketing with Emojis right for you?

12/8/2016 - Over 3,000 years ago, the ancient Egyptians used pictures and symbols called hieroglyphics to tell their stories. Thousands of years later in the world today we continue to use a similar idea to communicate to each other. Emojis have become modern day hieroglyphics in the way we use them in messages and social media. As […]

New in AdWords: Demographic Targeting for SEM Campaigns

10/27/2016 - On October 26, Google rolled out new updates to their targeting for search campaigns. This is big news for businesses and how they target their customers. These changes could mean a lot as organizations continue to try and find new ways to speak directly to their ideal audience. Although Google allows advertisers great control over […]

What Exactly is Remarketing?

8/11/2016 -   Have you ever gone to a website and looked at something you thought about buying? You were strong enough to put down your credit card and leave without spending any money, but then something interesting happens. A few days later, you notice that product showing up in advertisements no matter where you go online. […]

Why We’re Going Crazy About Pokémon Go

7/12/2016 - They’re roaming around the town. They’re walking in the streets – mindless of their surroundings with only one thing on their minds. No, it’s not the zombie apocalypse and their not hungry for brains. It’s Pokémon Go and these people are on the hunt for Pokémon. The mobile app has only been available in the […]

3 Changes Coming to Google AdWords

5/26/2016 - “The shift to mobile is no longer a change on the horizon. It’s here.” – Google Google experiences over a trillion searches every year and over half of those searches are being conducted on mobile. Google Analytics shows that more than half of website traffic is occurring on smartphones and tablets alone. These findings show […]

How To Best Use Ad Extensions

4/21/2016 - One of the most underutilized tools in Google AdWords are ad extensions. AdWords’ ad extensions are a free tool that allows you to deliver relevant information to potential customers and take up more real estate on the search engine results page (SERP). You’re able to show additional links to your site, your location, phone number, […]

How to Write Great Text Ads

2/16/2016 - Choosing keywords and writing text ads are the essential part of an SEM campaign, but if you’re wonder how you can set yourself apart from other ads, the answer doesn’t happen by itself.  What you’ll learn is that just like some keywords are better than others, there are also some ads that perform better than […]