Mobile devices have reshaped the way we stay in touch with friends and family as well as how we browse the web, but smartphones and tablets are also revamping certain industries, particularly the automotive trade. From changing the way individuals shop for cars to how marketers reach those looking to buy, high-tech gadgets have made a huge impact on this business.
"Automobiles will soon become a seamless part of the consumer mobile experience. Actually it will enhance the experience. When your dash becomes a seamlessly connected screen, it truly becomes a more important, integrated part of your life," said Brendon Kraham, Google director of global mobile sales and product strategy, according to the Vancouver Sun.
With the entrance of mobile technology to the masses, they are looking to reviews and websites in order to find the right vehicle for them. Because so many manufacturers claim to have "best in class" features, making an informed decision on which automobile to purchase is certainly not as easy as it used to be.
Ford and Lincoln Global Marketing Executive Vice President Jim Farley recently told the Canadian publication that mobile devices can be used to give individuals more relevant information. Those facts can be then shared with other consumers who are also in the market for a new vehicle. This will better the shopping experience.
If you work in the automotive industry, it's important to realize the impressive effect that mobile devices are having on consumers. To capitalize on this trend, consider working with a targeted online advertising firm. These companies can help you create effective digital marketing campaigns that include pay-per-click banners and click-to-play videos.