Archive for the "Customer Service" Category

Are You Prepared for a Social Media Crisis?

9/26/2017 - *This post originally appeared on Forbes. To read the original, visit Forbes.com.  Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page? Chances are good that if this has not yet happened to you, it will. Soon. So what do you do about it? Today, it is critical to […]

To Serve Man

9/21/2017 - Let me start by saying, no this is not a collection of recipes, so you can relax. For those of you who grew up watching the Twilight Zone, you probably got that reference and for those who didn’t, you should really watch the show. The Twilight Zone was the best TV series ever! The word […]

The Formula to Leadership

5/25/2017 - Simply put, there isn’t one. Every leader is different, and leadership is required in a lot of different situations. There’s no perfect formula for leadership because becoming a good leader depends on a lot of different factors. The qualities of a leader depend on the group you’re leading, what goal that group is trying to […]

Financial Tips for 2017

2/14/2017 - It’s been a while since I’ve written a blog. When thinking about a topic related to client service I found myself in a rut. Now that we are well into 2017 the thought of writing a blog on taking care of clients seemed appropriate. With that theme in mind I started thinking, “what’s the first […]

RTB vs. Adwords

5/21/2015 - When I first heard the words Real Time Bidding or “RTB,” I thought it was synonymous with Google’s AdWords. I was on the right path, but I wasn’t exactly correct. Although they can both be used to accomplish the same goal; they complete those goals in different ways. This is how I was introduced to […]

How to Design an Email Marketing Program

3/27/2015 - Most brands concentrate their email marketing efforts on promotional emails and discounts. Subscribers expect the same rusty messages in their inboxes. This leads to the dismissal of emails—subscribers ignore, delete, unsubscribe, or worse—report emails as spam. As a result, companies miss powerful, direct connections to customers. A customer should want to read a brand’s email, […]