Archive for the "Digital Advertising" Category

The Winner Is…

8/21/2019 - Have you ever been to a live auction? Maybe a fundraiser for a good cause where you watch people bid against each other for a package or product. The auctioneer raises the bid each time giving the bidders the option to go higher. As the price goes up, many bidders drop out. But two bidders […]

Traffic Control: Digital Construction

7/23/2019 - Summer is here! And so is road construction. You never know what you are going to encounter – local and thru lanes, detours, maybe backed up traffic, reduced speed for sure.  The transportation departments in the city/county/state utilize all of these strategies to help manage the flow of traffic. They remind me of all the […]

Fighting Ad Fatigue

6/30/2019 -   Producing ad creative is no easy task. It is subjective and our audiences are becoming more selective on what they spend their time on. There is a lot of pressure to create something mind-boggling to stand out above the competition. To add to the pressure, even if the ad gets noticed, in a week […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

Smart Speakers Are Forever Changing Marketing

3/11/2019 - “Alexa, play yacht rock radio.” This is a line I hear every time I visit my parent’s house. I don’t own a smart speaker, because I’m an Apple snob and I can’t justify spending the money on a HomePod. Not yet. However, my parents have integrated the Amazon Echo Dot into their home. They make […]

A Digital Marketing Trial: How to Prepare and What to Expect

2/18/2019 - Digital marketing is being pitched and sold by thousands of agencies across the country. And rightfully so, as consumer behavior now revolves around the mobile device. For the first time ever, digital advertising in 2018 accounted for over $106 billion or 51.5% of all advertising sales in the U.S. according to Magna Global. This statistic […]

Three Challenges Ad Agencies Are Facing Today

1/23/2019 - Spending four days locked in a conference room with other fifty other agencies executives, creative minds, and media experts is a humbling, energizing, and powerful experience. And, if I’m honest, quite exhausting. Jake and I  just returned from an AMI (Agency Management Institute) workshop in Orlando with a long list of action items. Yes, it was […]

3 Predictions For 2019

1/2/2019 - We saw many things happen in 2018. From the rise of streaming to the rebranding of Google Ads. This leaves me wondering what is come in the new year… Well, strap in because from my research, 2019 has the potential to be an exciting year for marketers! Alexa, How Are People Searching? During 2018, we […]

How to Successfully Work Remote

12/20/2018 - Working from home may sound like a dream come true for some, but it’s not all about relaxation and working in your pajamas. It can be a little intimidating if you’re used to going into an office every day. I’ve been lucky enough to call KeyMedia Solutions my place of employment for 4 years this […]

You need SEO. Here’s Why.

10/25/2018 - Unless you have been living under a rock, you have heard the acronym “SEO” or the term “Search Engine Optimization.” What is SEO and why do you need it if you have a website? Great question. Read on. What Is SEO? According to Moz, Search Engine Optimization (SEO) is the practice of increasing the quantity […]