Archive for the "Digital Advertising" Category

Three Challenges Ad Agencies Are Facing Today

1/23/2019 - Spending four days locked in a conference room with other fifty other agencies executives, creative minds, and media experts is a humbling, energizing, and powerful experience. And, if I’m honest, quite exhausting. Jake and I  just returned from an AMI (Agency Management Institute) workshop in Orlando with a long list of action items. Yes, it was […]

3 Predictions For 2019

1/2/2019 - We saw many things happen in 2018. From the rise of streaming to the rebranding of Google Ads. This leaves me wondering what is come in the new year… Well, strap in because from my research, 2019 has the potential to be an exciting year for marketers! Alexa, How Are People Searching? During 2018, we […]

How to Successfully Work Remote

12/20/2018 - Working from home may sound like a dream come true for some, but it’s not all about relaxation and working in your pajamas. It can be a little intimidating if you’re used to going into an office every day. I’ve been lucky enough to call KeyMedia Solutions my place of employment for 4 years this […]

You need SEO. Here’s Why.

10/25/2018 - Unless you have been living under a rock, you have heard the acronym “SEO” or the term “Search Engine Optimization.” What is SEO and why do you need it if you have a website? Great question. Read on. What Is SEO? According to Moz, Search Engine Optimization (SEO) is the practice of increasing the quantity […]

Google+ Is Shutting Down. Here’s What You Need To Know.

10/16/2018 - On October 8, 2018, Google announced it will be shutting down the consumer version of Google+. I don’t think this came as a big surprise to most. Google+ had potential solely because it was affiliated and created by Google, but it never really caught on. Google reports the network had low usage and engagement with […]

25 Reputable Resources for Digital Marketing News

9/6/2018 - The only constant in digital marketing is change. The landscape of the industry is ever-changing, and new tactics and software are launched every day. So how do you stay on top of the new trends and ideas? There are thousands of websites out there that aim to keep you in the loop. But with all those […]

5 Ways to Integrate Digital and Traditional Media in 2018

11/14/2017 - As you work on your 2018 MarCom plan, have you contemplated how you ‘ll integrate your marketing strategy to include digital tactics? Technology has provided new tools that make this task easier than ever. Below are a few that we feel are worthy of consideration as you move into 2018. Direct Mail and Print Media […]

Has Facebook Become a Video Platform?

10/12/2017 - Let me start by asking you a question. When you think of Facebook, do you consider it a social media network or a video platform? If I were to ask you that question in 2015 you might say that Facebook is a social platform for people to write posts, engage with friends, and occasionally share […]

Creating a 21st Century Marketing Strategy

8/24/2017 - The nature of our work, especially as digital marketers, has continued to evolve at an unprecedented pace. Companies are getting bigger and marketing strategies are evolving to account for new trends and technologies. In recent years there have been four major areas of online marketing change. These areas are Mobile, Programmatic, Social Media Advertising, and […]

Making the Most of the Big Game

1/24/2017 - In less than two weeks, the Patriots and Falcons will take the stage in front of more than 110 million viewers. The big day isn’t just about sports though, as advertisers pull out all they have to gain and keep your attention for 30 seconds between plays on the field. Many of the major brands […]