Archive for the "Digital Advertising" Category

You need SEO. Here’s Why.

10/25/2018 - Unless you have been living under a rock, you have heard the acronym “SEO” or the term “Search Engine Optimization.” What is SEO and why do you need it if you have a website? Great question. Read on. What Is SEO? According to Moz, Search Engine Optimization (SEO) is the practice of increasing the quantity […]

Google+ Is Shutting Down. Here’s What You Need To Know.

10/16/2018 - On October 8, 2018, Google announced it will be shutting down the consumer version of Google+. I don’t think this came as a big surprise to most. Google+ had potential solely because it was affiliated and created by Google, but it never really caught on. Google reports the network had low usage and engagement with […]

25 Reputable Resources for Digital Marketing News

9/6/2018 - The only constant in digital marketing is change. The landscape of the industry is ever-changing, and new tactics and software are launched every day. So how do you stay on top of the new trends and ideas? There are thousands of websites out there that aim to keep you in the loop. But with all those […]

5 Ways to Integrate Digital and Traditional Media in 2018

11/14/2017 - As you work on your 2018 MarCom plan, have you contemplated how you ‘ll integrate your marketing strategy to include digital tactics? Technology has provided new tools that make this task easier than ever. Below are a few that we feel are worthy of consideration as you move into 2018. Direct Mail and Print Media […]

Has Facebook Become a Video Platform?

10/12/2017 - Let me start by asking you a question. When you think of Facebook, do you consider it a social media network or a video platform? If I were to ask you that question in 2015 you might say that Facebook is a social platform for people to write posts, engage with friends, and occasionally share […]

Creating a 21st Century Marketing Strategy

8/24/2017 - The nature of our work, especially as digital marketers, has continued to evolve at an unprecedented pace. Companies are getting bigger and marketing strategies are evolving to account for new trends and technologies. In recent years there have been four major areas of online marketing change. These areas are Mobile, Programmatic, Social Media Advertising, and […]

Making the Most of the Big Game

1/24/2017 - In less than two weeks, the Patriots and Falcons will take the stage in front of more than 110 million viewers. The big day isn’t just about sports though, as advertisers pull out all they have to gain and keep your attention for 30 seconds between plays on the field. Many of the major brands […]

The Importance of A/B Testing for Ads

1/5/2017 - There are many reasons that I love digital marketing, but at the top of that list is the data-driven insights that it can provide. Marketers no longer have to rely on a “best guess” of consumer behavior but can follow their actual behaviors through measurable actions. But measurement only provides part of the story. Once […]

Are Your Ads Killing Website Traffic?

12/20/2016 - Digital Advertising has become increasingly popular over the past several years, but some ad practices are doing more harm than good. As consumers use their mobile devices more, ad experience is becoming more important than ever. Intrusive ads are driving customers off websites before they even view any content and are keeping them from coming […]

5 Key Takeaways From the 2016 IAB MIXX Conference

10/13/2016 - I can honestly say that I learn something new every day. Then there are times where I can surround myself with brilliant minds, thought leaders, and fellow industry professionals and the learning overflows. The 2016 IAB MIXX Conference was one of those times. After two days of provoking conversations, listening to digital marketing experts, and […]