Archive for the "Digital Advertising" Category

Pros and Cons of Branded SEM

2/24/2020 -  A topic that comes up frequently when talking with clients about their SEM strategy is if they should have a branded part of their campaign, or in other words, should they have their actual company name as a keyword they’re willing to pay for? We always give our favorite answer, it depends. Therefore, I decided […]

Everything You Need to Know About the CCPA

1/14/2020 - The California Consumer Privacy Act (CCPA) is legislation signed into California state law on June 28th, 2018. However, the CCPA did not officially go into effect until January 1st, 2020. According to the California Legislature, the CCPA will not be enforced until July 1st, 2020. It is important to note that while this law is […]

How 2019 Shaped 2020 In The Digital World

1/8/2020 - As a new year gets underway, we wanted to look back at 2019 and reflect on the most significant impacts over the past year to digital marketing as well as consumer behavior.   Can We Have Some Privacy Please? This year, the United States will begin its war on digital privacy following Europe’s implementation of […]

The Winner Is…

8/21/2019 - Have you ever been to a live auction? Maybe a fundraiser for a good cause where you watch people bid against each other for a package or product. The auctioneer raises the bid each time giving the bidders the option to go higher. As the price goes up, many bidders drop out. But two bidders […]

Traffic Control: Digital Construction

7/23/2019 - Summer is here! And so is road construction. You never know what you are going to encounter – local and thru lanes, detours, maybe backed up traffic, reduced speed for sure.  The transportation departments in the city/county/state utilize all of these strategies to help manage the flow of traffic. They remind me of all the […]

Fighting Ad Fatigue

6/30/2019 -   Producing ad creative is no easy task. It is subjective and our audiences are becoming more selective on what they spend their time on. There is a lot of pressure to create something mind-boggling to stand out above the competition. To add to the pressure, even if the ad gets noticed, in a week […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

Smart Speakers Are Forever Changing Marketing

3/11/2019 - “Alexa, play yacht rock radio.” This is a line I hear every time I visit my parent’s house. I don’t own a smart speaker, because I’m an Apple snob and I can’t justify spending the money on a HomePod. Not yet. However, my parents have integrated the Amazon Echo Dot into their home. They make […]

A Digital Marketing Trial: How to Prepare and What to Expect

2/18/2019 - Digital marketing is being pitched and sold by thousands of agencies across the country. And rightfully so, as consumer behavior now revolves around the mobile device. For the first time ever, digital advertising in 2018 accounted for over $106 billion or 51.5% of all advertising sales in the U.S. according to Magna Global. This statistic […]

Three Challenges Ad Agencies Are Facing Today

1/23/2019 - Spending four days locked in a conference room with other fifty other agencies executives, creative minds, and media experts is a humbling, energizing, and powerful experience. And, if I’m honest, quite exhausting. Jake and I  just returned from an AMI (Agency Management Institute) workshop in Orlando with a long list of action items. Yes, it was […]