Archive for the "Digital Advertising" Category

5 Ways to Integrate Digital and Traditional Media in 2018

11/14/2017 - As you work on your 2018 MarCom plan, have you contemplated how you ‘ll integrate your marketing strategy to include digital tactics? Technology has provided new tools that make this task easier than ever. Below are a few that we feel are worthy of consideration as you move into 2018. Direct Mail and Print Media […]

Has Facebook Become a Video Platform?

10/12/2017 - Let me start by asking you a question. When you think of Facebook, do you consider it a social media network or a video platform? If I were to ask you that question in 2015 you might say that Facebook is a social platform for people to write posts, engage with friends, and occasionally share […]

Creating a 21st Century Marketing Strategy

8/24/2017 - The nature of our work, especially as digital marketers, has continued to evolve at an unprecedented pace. Companies are getting bigger and marketing strategies are evolving to account for new trends and technologies. In recent years there have been four major areas of online marketing change. These areas are Mobile, Programmatic, Social Media Advertising, and […]

Making the Most of the Big Game

1/24/2017 - In less than two weeks, the Patriots and Falcons will take the stage in front of more than 110 million viewers. The big day isn’t just about sports though, as advertisers pull out all they have to gain and keep your attention for 30 seconds between plays on the field. Many of the major brands […]

The Importance of A/B Testing for Ads

1/5/2017 - There are many reasons that I love digital marketing, but at the top of that list is the data-driven insights that it can provide. Marketers no longer have to rely on a “best guess” of consumer behavior but can follow their actual behaviors through measurable actions. But measurement only provides part of the story. Once […]

Are Your Ads Killing Website Traffic?

12/20/2016 - Digital Advertising has become increasingly popular over the past several years, but some ad practices are doing more harm than good. As consumers use their mobile devices more, ad experience is becoming more important than ever. Intrusive ads are driving customers off websites before they even view any content and are keeping them from coming […]

5 Key Takeaways From the 2016 IAB MIXX Conference

10/13/2016 - I can honestly say that I learn something new every day. Then there are times where I can surround myself with brilliant minds, thought leaders, and fellow industry professionals and the learning overflows. The 2016 IAB MIXX Conference was one of those times. After two days of provoking conversations, listening to digital marketing experts, and […]

Case Study: Awareness Campaign

10/6/2016 - While I was in school it’s safe to say that math was never my strongest subject. However, one of the best ways for me to learn was to see or hear an example of the problem in a real-life situation. These lessons helped be understand what was being taught and how it applied to myself. You can […]

Google Analytics Basics Part 2

8/25/2016 - Google Analytics is a powerful tool that jams a lot of website data into one place. It’s an amazing resource to help you understand how your website and marketing campaigns are performing. But a lot of businesses don’t take full advantage of this free service. They don’t know how to determine which pieces of information […]

Are You Overkilling Your Marketing?

8/23/2016 - In the past few years, marketers have gained targeting insights they could only dream about decades ago. Data has been essential in shaping messaging, delivering advertisements, and driving sales. The digital advertising ability to target by narrow interests or demographics seems like the most practical and effective solution to the marketing woes of the past. […]