Archive for the "Google" Category

Improve Your Local Search Presence with Google Posts

2/8/2018 - Having a strong organic online presence should be a priority to any business, especially at the local level. Google Posts allow you to add up-to-date and timely information about your business, an event, or other material right to your Google My Business listing. This new feature rolled out to all Google My Business profiles in […]

How to Use Google Merchant Center

1/19/2017 - With the uptick of options to sell your products online, it can be difficult to know how to go about it. According the U.S. Census Bureau, in Q3 of 2016 alone, Ecommerce retail grew 15.6%, a trend we’re seeing year over year. Let’s say you want to list your new kayak and make it easily […]

New in AdWords: Demographic Targeting for SEM Campaigns

10/27/2016 - On October 26, Google rolled out new updates to their targeting for search campaigns. This is big news for businesses and how they target their customers. These changes could mean a lot as organizations continue to try and find new ways to speak directly to their ideal audience. Although Google allows advertisers great control over […]

Not Your Momma’s Mobile Marketing Event Recap

9/29/2016 - Just yesterday at 3:00 PM, people representing local businesses around the state stopped by our office to take part in our Mobile Marketing Training Event. The two hour event featured Google experts and members from our own KeyMedia Solutions team who talked about the importance and evolution of Mobile Marketing in today’s world. What I’d […]

Google Doodles Contest Open to K-12 Students

9/22/2016 -   Do you know a young artist? If so, Google may have the perfect opportunity for the next budding Picasso. The world’s largest search engine has opened their 4th Google Doodle contest for students in grades K-12 for this year. This year’s theme is “What I see for the future.” Students are asked to create […]

Google Analytics Basics Part 2

8/25/2016 - Google Analytics is a powerful tool that jams a lot of website data into one place. It’s an amazing resource to help you understand how your website and marketing campaigns are performing. But a lot of businesses don’t take full advantage of this free service. They don’t know how to determine which pieces of information […]

Google’s Expanded Text Ads – Is More Better?

8/2/2016 - It’s Time to Test Some PPC Ad Copy and Find Out. Expanded Text Ads are finally here. This is the first major change that Google has made to standard text ads in over a decade. So, while it may not seem that exciting to some, it is a pretty major change. What are Expanded Text […]

Google Analytics Basics Part I

6/21/2016 - Wouldn’t you love to know how people found your site? See how long visitors are staying after they came from Search, Facebook, or Remarketing ads? Or know how many visits it took before a user finally converted? Google Analytics is the free tool to do just that. It doesn’t just track your business’s online sales […]

3 Changes Coming to Google AdWords

5/26/2016 - “The shift to mobile is no longer a change on the horizon. It’s here.” – Google Google experiences over a trillion searches every year and over half of those searches are being conducted on mobile. Google Analytics shows that more than half of website traffic is occurring on smartphones and tablets alone. These findings show […]

Going Off the Grid with Technology: A Love Story

5/5/2016 -   The wind is blowing, moving hair freely back and forth; the smell of wild flowers giving vivid memories of trips past; the sound of water slowly moving down the hillside is pee inducing. I’m at my computer, daydreaming and trip planning. In 2016, before I can get off the grid I need to plug […]