Archive for the "Holiday Advertising" Category

Christmas gift boxes laid out in the shape of a Christmas tree,

You Should Have Started Your Holiday Marketing Yesterday

9/27/2018 - In a blink of an eye, we’re already to the end of September and Q4 is knocking on the door. The biggest mistake most businesses make when it comes to the madness of the end of the year, is not preparing far enough in advanced. This may be exciting for some, or terrifying to others, […]

How to Survive the Holiday Shopping Season

11/22/2017 - Stop…Take a breath. You heard me, STOP! Now take a breath. All will be right with the world and you’ll survive. “Survive what?” you may ask. The holiday shopping season of course. The holiday travel and shopping season is upon us. A time of the year when we all come together and appreciate one another […]

How to Nail Fourth of July Advertising

7/5/2016 - The Fourth of July is over; that means the long weekend has come to an end and life in the office has begun once more. I apologize if that’s news to some of you, but for many of us, we had to trade in our trunks for dress pants and start our work week. But […]

Marketing for Mother’s Day

4/7/2016 - Mother’s Day is just shy of one month away, and the search for the perfect gift for the woman who gave you the gift of life is just beginning. On May 8th, millions of Americans will show their gratification to their moms with love, thanks, and of course, billions of dollars in gifts. In 2015, […]

Cyber Monday Recap

12/1/2015 - Black Friday and Cyber Monday have ended and business owners are letting the dust settle from another busy shopping weekend before they tally up their total sales. However, many retail businesses were surprised by the lack of in-store purchases during this shopping weekend. After Black Friday, many retail businesses began to get worried that the […]

Winning Thanksgiving with Family

11/24/2015 - Thanksgiving is here and that means it’s a time to reflect on all the aspects of our lives that we’re thankful for. It’s a time to spend with family and friends free from distractions. There’s turkey on the table, football on TV, and houses full of fellowship. I can remember my family traveling far and […]

Holiday Advertising on Social Media

11/17/2015 - Justin Beiber and Mariah Carey are singing Christmas songs and Target is releasing their Black Friday deals preview. This can only mean one thing; the holiday season has begun. And if you own a business in the retail world, it’s the most profitable time of the year. It’s the time for consumers to spend. Holiday […]

5 Holiday Advertising Tips

11/5/2015 - The holiday season is fast approaching and with Thanksgiving right around the corner it means the Christmas advertisements are here. Dragging along the coattails of these holidays are some of the most important shopping days for businesses looking to score big in sales. Black Friday and Cyber Monday are some of the most important sales […]

3 Holiday Consumer Trends for 2015

10/27/2015 - Do you have your candy ready for all the trick-or-treaters coming to your door this Halloween? Or, are you looking ahead at your grocery list for this year’s Thanksgiving meal? Does your shopping list look something like this: One Turkey One Box of Stuffing A Christmas Tree Johnny wants a toy tractor Sarah wants a […]

Can you publish too much content?

6/12/2019 - Content. Consumers want it. Search engines demand it. You struggle to find the time to create it. Content marketing is one of the most important things you can do to drive organic traffic to your website. Content helps consumers build a relationship with your brand, encourages conversions and provides your customers with the information they […]

Perfecting the Request for Proposal

6/3/2019 - If you’ve been tasked to write a Digital Marketing RFP as part of your procurement duties, it’s likely that you started with a general marketing RFP and dropped in notes from the requesting department. It’s also likely you did not fully understand what you were asking for in the RFP, or even what questions to […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]