Archive for the "New Technology" Category

Surveillance Capitalism and What It Has To Do With You

7/10/2019 - As of right now, we are living through the most profound transformation in our information environment. And one problem with living through a revolution is that it’s almost impossible to take the long view of what is happening. If Shoshana Zuboff is right, we are in the middle of a new revolution nestled within the […]

How Marketers Are Using Artificial Intelligence

5/13/2019 - Artificial intelligence (AI) is going to be a part of everything that we do in the future. But did you know marketing platforms have already started integrating AI into its platforms? A lot of the announcements come without any hype, but they have the potential to change the way marketers work within the platform. We’re […]

The EU is Taking Lead on AI Ethics

4/23/2019 - As social media has grown in an ever-growing digital world, the rise of mistrust on the internet has beaten that growth. It is becoming harder to trust what you are being told and who is telling you that. And as the human race continues to push the growth of technology, there is one rising technological […]

3 Ways Autonomous Travel Could Change Tourism

3/13/2019 - Originally a necessity, over time as the means to move have become less significant and cumbersome, and the perception of traveling navigated to leisure. Soon railroad infrastructures not only carried valuable goods and materials but wealthy travelers. Cars and planes revolutionized our accessibility to travel yet again, making our world increasingly mobile and empowering lower-class […]

There Might be a Robot in Your Closet

7/19/2018 - For a long time, there’s been a fight to ensure humans stay relevant in the age of data and automation—an effort to combat the whole “robots are taking over the world” idea. We’ve even wrote about Humanizing Automation in previous blogs! Especially with the data privacy conversations circulating the technology and marketing world, it might […]

What You Need to Know about IGTV

6/28/2018 - The future has arrived – well maybe. On the morning of June 20th, 2018, Instagram CEO Kevin Systrom, announced the roll out of a completely brand-new video platform set to rival YouTube called IGTV. This platform lives natively within the Instagram app through the TV icon in the top right-hand corner of the home screen AND, […]

Certified Consultants of ActiveCampaign

4/12/2018 - We are excited to announce that KeyMedia Solutions has officially become a Certified Consultant of ActiveCampaign. ActiveCampaign is a marketing automation platform that specializes in Email Marketing and Contact Relationship Management. This platform maintains user-friendly functionality that allows anyone to take advantage of the best marketing automations. From creating extended email campaigns to managing your […]

What Makes A Good Geofence Campaign?

3/1/2018 - A Geofence campaign can maximize your budget when it comes to targeting a specific audience. But this doesn’t mean that it’s right for everyone. There are certain guidelines that should be followed when considering Geofencing as an option for your business. What is Geofencing? Geofencing uses GPS to build a virtual boundary area around specific […]

The Latest in Digital Marketing Techniques

1/25/2018 - The future for online advertising includes new digital marketing techniques for building a presence on social media, attracting new visitors to their website, and gaining favor with search engines. In this article, we’ll break down the latest techniques that marketers across the world will be taking advantage of this year. Defined Audience Targeting A “one […]

Humanizing Automation

12/7/2017 - It seems that more and more of our interactions are with automations and algorithms. Everything from your car manufacture and food production to your Facebook feed and content consumption. And, as marketers, we interact with these technologies on a daily basis while strategizing and optimizing online marketing campaigns. So, how do we work within this […]