Archive for the "New Technology" Category

There Might be a Robot in Your Closet

7/19/2018 - For a long time, there’s been a fight to ensure humans stay relevant in the age of data and automation—an effort to combat the whole “robots are taking over the world” idea. We’ve even wrote about Humanizing Automation in previous blogs! Especially with the data privacy conversations circulating the technology and marketing world, it might […]

What You Need to Know about IGTV

6/28/2018 - The future has arrived – well maybe. On the morning of June 20th, 2018, Instagram CEO Kevin Systrom, announced the roll out of a completely brand-new video platform set to rival YouTube called IGTV. This platform lives natively within the Instagram app through the TV icon in the top right-hand corner of the home screen AND, […]

Certified Consultants of ActiveCampaign

4/12/2018 - We are excited to announce that KeyMedia Solutions has officially become a Certified Consultant of ActiveCampaign. ActiveCampaign is a marketing automation platform that specializes in Email Marketing and Contact Relationship Management. This platform maintains user-friendly functionality that allows anyone to take advantage of the best marketing automations. From creating extended email campaigns to managing your […]

What Makes A Good Geofence Campaign?

3/1/2018 - A Geofence campaign can maximize your budget when it comes to targeting a specific audience. But this doesn’t mean that it’s right for everyone. There are certain guidelines that should be followed when considering Geofencing as an option for your business. What is Geofencing? Geofencing uses GPS to build a virtual boundary area around specific […]

The Latest in Digital Marketing Techniques

1/25/2018 - The future for online advertising includes new digital marketing techniques for building a presence on social media, attracting new visitors to their website, and gaining favor with search engines. In this article, we’ll break down the latest techniques that marketers across the world will be taking advantage of this year. Defined Audience Targeting A “one […]

Humanizing Automation

12/7/2017 - It seems that more and more of our interactions are with automations and algorithms. Everything from your car manufacture and food production to your Facebook feed and content consumption. And, as marketers, we interact with these technologies on a daily basis while strategizing and optimizing online marketing campaigns. So, how do we work within this […]

How to use Mobile Wallet

11/16/2017 - How often do we forget a coupon, debit card, or our I.D. at home? Or have you ever just lost them all together? Besides the panic, it’s quite annoying as well. When this happens, we’re often left wondering where in our daily routine did we mess up and lose our belongings. It’s in these situations […]

5 Ways to Integrate Digital and Traditional Media in 2018

11/14/2017 - As you work on your 2018 MarCom plan, have you contemplated how you ‘ll integrate your marketing strategy to include digital tactics? Technology has provided new tools that make this task easier than ever. Below are a few that we feel are worthy of consideration as you move into 2018. Direct Mail and Print Media […]

Our Top Five KMS 10at10 Episodes

11/7/2017 - What started out as a test when Facebook announced that it was rolling out livestream capabilities for the general public, KMS 10at10 turned into a weekly staple in our office. Part of what we do at KeyMedia Solutions is research new online technologies. When platforms like Periscope & Meerkat began offering livestreaming options to users, […]

What are Facebook Secret Videos?

8/31/2017 - When I first heard about Facebook’s “Secret Videos” my eyes widened and my mind wondered. I imagined a hidden playlist of videos buried somewhere deep in a part of Facebook long forgotten by civilization. “They could be anything,” I thought to myself – they could be leaked videos of Mark Zuckerberg creating the social platform […]