Archive for the "Online Advertising" Category

You need SEO. Here’s Why.

10/25/2018 - Unless you have been living under a rock, you have heard the acronym “SEO” or the term “Search Engine Optimization.” What is SEO and why do you need it if you have a website? Great question. Read on. What Is SEO? According to Moz, Search Engine Optimization (SEO) is the practice of increasing the quantity […]

Google+ Is Shutting Down. Here’s What You Need To Know.

10/16/2018 - On October 8, 2018, Google announced it will be shutting down the consumer version of Google+. I don’t think this came as a big surprise to most. Google+ had potential solely because it was affiliated and created by Google, but it never really caught on. Google reports the network had low usage and engagement with […]

Inbound Marketing – It’s Easier Than You Think

9/4/2018 - You’ve probably heard the term “Inbound Marketing.” You’ve seen the hub-bub about it in every marketing related resource you follow. But what’s the big deal? Why is Inbound Marketing so popular and how can you actually apply it to your business and marketing needs? Hubspot explains Inbound Marketing as – “Inbound marketing is focused on […]

Humanizing Automation

12/7/2017 - It seems that more and more of our interactions are with automations and algorithms. Everything from your car manufacture and food production to your Facebook feed and content consumption. And, as marketers, we interact with these technologies on a daily basis while strategizing and optimizing online marketing campaigns. So, how do we work within this […]

5 Ways to Integrate Digital and Traditional Media in 2018

11/14/2017 - As you work on your 2018 MarCom plan, have you contemplated how you ‘ll integrate your marketing strategy to include digital tactics? Technology has provided new tools that make this task easier than ever. Below are a few that we feel are worthy of consideration as you move into 2018. Direct Mail and Print Media […]

Three Recommendations for Producing Content

9/7/2017 - No matter the industry you’re in, I’m sure you’ve heard everyone say how important producing content is to your marketing strategy. Today people want to watch videos, so we make videos. People want insider information about a certain industry, so we write whitepapers and case studies. The importance of useful content has never been higher. […]

Creating a 21st Century Marketing Strategy

8/24/2017 - The nature of our work, especially as digital marketers, has continued to evolve at an unprecedented pace. Companies are getting bigger and marketing strategies are evolving to account for new trends and technologies. In recent years there have been four major areas of online marketing change. These areas are Mobile, Programmatic, Social Media Advertising, and […]

Using Programmatic TV to Connect with Today’s Cable Cutters

8/10/2017 - The explosion of online streaming services like Netflix, Hulu, and others have created a challenge for online marketers looking to target the audience who have said no to cable. However, a service called Programmatic TV is slowly being introduced as a new way to effectively reach audiences that may have previously been off limits. Understanding […]

SERP Marketing Updates

7/25/2017 - Digital Marketing is a fast-pace, ever-changing industry. And if you don’t keep up with the always changing features you can find yourself very behind or even worse find your marketing efforts irrelevant. We don’t have the time or budgets to afford to be irrelevant. But we also don’t have the time we desire to always […]

Why is Video Marketing So Important?

6/22/2017 - Video marketing has revolutionized the way businesses approach their online marketing strategies. The mass increase in video production has flooded the online landscape with footage about anything and everything. Want to learn about a business? Watch their company culture video on their website. Need help fixing your car? Type in what you need and watch […]