Archive for the "Online Advertising News" Category

Google+ Is Shutting Down. Here’s What You Need To Know.

10/16/2018 - On October 8, 2018, Google announced it will be shutting down the consumer version of Google+. I don’t think this came as a big surprise to most. Google+ had potential solely because it was affiliated and created by Google, but it never really caught on. Google reports the network had low usage and engagement with […]

How Facebook is Adapting to the GDPR

5/10/2018 - Stop me if you’ve heard this one before – things are changing with Facebook. The world’s largest social media platform has had to make a lot of changes and answer a lot of questions recently regarding their involvement in different issues. In one of its most recent news-worthy headlines, Facebook came under scrutiny after a […]

Improve Your Local Search Presence with Google Posts

2/8/2018 - Having a strong organic online presence should be a priority to any business, especially at the local level. Google Posts allow you to add up-to-date and timely information about your business, an event, or other material right to your Google My Business listing. This new feature rolled out to all Google My Business profiles in […]

The Latest in Digital Marketing Techniques

1/25/2018 - The future for online advertising includes new digital marketing techniques for building a presence on social media, attracting new visitors to their website, and gaining favor with search engines. In this article, we’ll break down the latest techniques that marketers across the world will be taking advantage of this year. Defined Audience Targeting A “one […]

New Facebook Updates for 2018

1/18/2018 - Hello marketers, business people, casual readers, robots, and other humans alike! In today’s world, it’s hard to find anyone who doesn’t have a Facebook profile. People have personal pages, pages for their businesses, or pages for events. This is why when one of the world’s largest social platforms announces major updates, everyone listens. This article […]

Humanizing Automation

12/7/2017 - It seems that more and more of our interactions are with automations and algorithms. Everything from your car manufacture and food production to your Facebook feed and content consumption. And, as marketers, we interact with these technologies on a daily basis while strategizing and optimizing online marketing campaigns. So, how do we work within this […]

Using Programmatic TV to Connect with Today’s Cable Cutters

8/10/2017 - The explosion of online streaming services like Netflix, Hulu, and others have created a challenge for online marketers looking to target the audience who have said no to cable. However, a service called Programmatic TV is slowly being introduced as a new way to effectively reach audiences that may have previously been off limits. Understanding […]

Why Sharing your Browser History is Good for You

4/4/2017 - You’ve likely heard a lot of talk about online privacy and how your activity is being used; both in the local and national news. While the conversations are inciting some fear in Internet users (people like you, reading this blog right now), this legislation will be business as usual. The new rules are to repeal […]

YouTube to Kill 30-Second Unskippable Ads

3/7/2017 - You open your phone to watch a YouTube video and right when you press play you’re met with a cartoon lizard talking about car insurance. All you want is to bypass this so you look for the option to “skip” this ad, but no such option appears. Time and time again, people just like yourself […]

Voice Search – The Next Horizon

2/21/2017 - We’re two months into 2017 and there’s no better time than now to look at what the future holds for digital marketers. One of the new areas that we’re researching is how voice search will affect the way we traditionally find information on SERPs, or Search Engine Results Pages. What is Voice Search? Voice search […]