Archive for the "Programmatic Advertising" Category

TV Advertising is So 2007

8/22/2019 - Is advertising on television outdated? You might think since we’re a digital marketing firm that we would automatically say yes! But not so fast. We asked our KeyMedia Marketing Myth Gurus to do a little research and tell us if TV commercials are still a worthy investment. We’re Still Watching According to the American Time […]

Programmatic Advertising for Political Elections

5/31/2018 - Political Programmatic Advertising has been gaining support by campaign managers as they look to develop data driven advertising strategies for their candidates. More recently, Programmatic Advertising has proven to be extremely beneficial for businesses in other industries looking to target new customers, and the political world has noticed. Where Political Programmatic Advertising Started President Obama’s […]

Is Programmatic TV Advertising Right for You?

4/19/2018 - Something major happened in 2017 – for the first time in history, advertisers spent more money on digital media than on traditional TV. This doesn’t mean that traditional TV is going anywhere soon, but it does represent a major shift in the way businesses are using advertising channels to reach their audiences. This new movement […]

Creating a 21st Century Marketing Strategy

8/24/2017 - The nature of our work, especially as digital marketers, has continued to evolve at an unprecedented pace. Companies are getting bigger and marketing strategies are evolving to account for new trends and technologies. In recent years there have been four major areas of online marketing change. These areas are Mobile, Programmatic, Social Media Advertising, and […]

Using Programmatic TV to Connect with Today’s Cable Cutters

8/10/2017 - The explosion of online streaming services like Netflix, Hulu, and others have created a challenge for online marketers looking to target the audience who have said no to cable. However, a service called Programmatic TV is slowly being introduced as a new way to effectively reach audiences that may have previously been off limits. Understanding […]

Case Study: Programmatic Advertising

8/17/2016 - We do the best we can to try and explain the technology we use here at KeyMedia Solutions, but sometimes it can get a little confusing. We understand that sometimes the best way to explain something is to provide an example. That’s why in this blog I’m including a case study of a Programmatic Advertising […]

Political Programmatic Advertising

11/12/2015 - The 2016 Presidential race will be a historical election season in terms of online advertising. It’s predicted that the total spend for online advertisements will exceed $1 Billion for the first time in history. This will also be the first time Programmatic Advertising will be widely used by political campaigns in their advertising strategies. With […]

Defining Your Target Audience

10/22/2015 - Pete is browsing the web. He’s not looking for anything specifically; creeping on Facebook, reading local news, checking email. But, next thing he knows, he’s being served ads for hotels in the Boston area. Why is that? He doesn’t live anywhere near Boston. He doesn’t even like the Red Sox. What he doesn’t know is […]

Mobile Programmatic Ad Buying

10/13/2015 - Mobile devices are used more today than ever before. Why is this? Mobile devices offer us more freedom to access the information we deem as vital in our lives. We have the ability to stay connected with friends and family while also being able to tap into an endless stream of information through the internet. […]

Is Online Killing the Radio Star?

10/8/2015 - If you were to go to someone on the street today and ask them which radio station they listen to, some will still rattle off a local AM/FM station. However, what’s becoming a popular answer in the past few years is online streaming services like Spotify, iHeartRadio, and Pandora (didn’t she have something to do […]