Archive for the "Remarketing" Category

What Exactly is Remarketing?

8/11/2016 - Have you ever gone to a website and looked at something you thought about buying? You were strong enough to put down your credit card and leave without spending any money, but then something interesting happens. A few days later, you notice that product showing up in advertisements no matter where you go online. […]

How You’ve Been Marketing Wrong Online

5/12/2016 - Today’s consumers are smart. We live in the era of savvy technology users who constantly have the world at their fingertips, literally. A Pew Research Center survey done in November of 2015 showed that 68% of US adults own a smartphone. And when these adults are surfing the internet, be that by smartphone, tablet or […]

Remarketing on Facebook

1/21/2016 - Have you ever been scrolling through Facebook and came across an ad for a specific product you were just looking at days or even minutes before on a different website. You see the ad and think to yourself “Wow! It must be fate! This is clearly a sign that I need to buy this amazing […]

Black Friday & Cyber Monday Email Marketing Analysis – 2018

12/6/2018 - Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday capture 20% of ALL holiday online shopping. According to Radicati, about 281 billion business and consumer emails were sent and received each day in 2018. With so […]

Do You Need to Buy All Variations of Your Domain?

11/29/2018 - There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain for your website, should you buy your domain in multiple TLDs? Should you buy the misspellings of your brand? Should you own variations of your domain and brand? In today’s episode of […]

Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic?

11/14/2018 - Organic traffic is GREAT! It is “free” and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode of The Marketing Myths Podcast, Tobaria and Aaron tackle the myth that paid media tactics […]