Archive for the "Remarketing" Category

What Exactly is Remarketing?

8/11/2016 - Have you ever gone to a website and looked at something you thought about buying? You were strong enough to put down your credit card and leave without spending any money, but then something interesting happens. A few days later, you notice that product showing up in advertisements no matter where you go online. […]

How You’ve Been Marketing Wrong Online

5/12/2016 - Today’s consumers are smart. We live in the era of savvy technology users who constantly have the world at their fingertips, literally. A Pew Research Center survey done in November of 2015 showed that 68% of US adults own a smartphone. And when these adults are surfing the internet, be that by smartphone, tablet or […]

Remarketing on Facebook

1/21/2016 - Have you ever been scrolling through Facebook and came across an ad for a specific product you were just looking at days or even minutes before on a different website. You see the ad and think to yourself “Wow! It must be fate! This is clearly a sign that I need to buy this amazing […]

Facebook Special Ad Categories

3/25/2020 - Facebook is now requiring all U.S.-based housing, employment, and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature limits ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity or any detailed options describing or appearing to relate to protected […]

Website Headings and How to Use Them

3/12/2020 - Let’s start with the basics of website headings. Header tags are HTML elements used to designate headings on a webpage. The main header tag, called an H1, is typically reserved for the title of the page. There are also sub-headings that go from H2 to H6 tags, although using all of these on a page […]

TikTok is in Big Trouble

3/10/2020 - When Dom Hofmann co-founded the six-second, short video app, Vine, he and his team forever changed the social media world. The speedy rise and subsequent fall of Vine is still remembered today, even though the app has been out of commission for years. References to favorite Vines are seen throughout current pop culture. Many influencers, […]