Archive for the "Remarketing" Category

What Exactly is Remarketing?

8/11/2016 - Have you ever gone to a website and looked at something you thought about buying? You were strong enough to put down your credit card and leave without spending any money, but then something interesting happens. A few days later, you notice that product showing up in advertisements no matter where you go online. […]

How You’ve Been Marketing Wrong Online

5/12/2016 - Today’s consumers are smart. We live in the era of savvy technology users who constantly have the world at their fingertips, literally. A Pew Research Center survey done in November of 2015 showed that 68% of US adults own a smartphone. And when these adults are surfing the internet, be that by smartphone, tablet or […]

Remarketing on Facebook

1/21/2016 - Have you ever been scrolling through Facebook and came across an ad for a specific product you were just looking at days or even minutes before on a different website. You see the ad and think to yourself “Wow! It must be fate! This is clearly a sign that I need to buy this amazing […]

Super Bowl LIV: Poised to Break Streaming Records Again?

1/23/2020 - Super Bowl LIV is coming up, and now is the perfect opportunity to get your brand recognized on the biggest stage! Previously, the only way to get your ads shown during the Super Bowl was to contact your media buyer and have them buy spots from your local television stations. Now, with the emergence of […]

As Featured On Forbes: Are You Including OTT In Your 2020 Marketing Plan?

1/14/2020 - Originally Published on Forbes.com on January 7th, 2020. PHOTO GETTY Television viewing habits have changed dramatically over the years — from three broadcast networks to the rise of cable and hundreds of channels to choose from. This has evolved into time-shifted watching with DVRs, and now, on-demand viewing through subscription services and downloadable apps. While […]

Everything You Need to Know About the CCPA

1/14/2020 - The California Consumer Privacy Act (CCPA) is legislation signed into California state law on June 28th, 2018. However, the CCPA did not officially go into effect until January 1st, 2020. According to the California Legislature, the CCPA will not be enforced until July 1st, 2020. It is important to note that while this law is […]