Archive for the "Training" Category

3 Ways to Amp Up Your Facebook Advertising

6/5/2018 - The relationship between businesses and Facebook has gone through a lot of changes in 2018. One of them was the significant reductions in organic visibility for brands and business pages, but this doesn’t mean that there aren’t ways to get through to a target audience. Facebook Advertising encompasses very strategic and powerful advertising solutions for any […]

Improve Your Recruiting Success with Digital Tools

3/29/2018 - Many of our clients are facing the same challenge right now – regardless of the industry, geographic location, or economy. Hiring qualified people to fill the growing list of open positions. Over the course of the last year, I have been working with many businesses to expand their recruitment efforts in innovative and unexpected ways. […]

How Facebook Organic Reach has Changed

2/20/2018 - If you’ve noticed a downward spiraling performance of your organic reach on Facebook in the past few months, you’re not the only one. Businesses across the world are struggling to show up in their audience’s newsfeed. For years, organic reach has been the sought-after statistic that page managers have used to prove their posts were […]

Improve Your Local Search Presence with Google Posts

2/8/2018 - Having a strong organic online presence should be a priority to any business, especially at the local level. Google Posts allow you to add up-to-date and timely information about your business, an event, or other material right to your Google My Business listing. This new feature rolled out to all Google My Business profiles in […]

Get Organized this Year on Social Media

2/1/2018 - It seems like every week our favorite social media platforms force us to change something — adapt to a new layout, update settings, or agree to new terms & services. But don’t take my word for it. Let’s take a look at how the social scene in 2017 shook things up in big ways. Facebook […]

Humanizing Automation

12/7/2017 - It seems that more and more of our interactions are with automations and algorithms. Everything from your car manufacture and food production to your Facebook feed and content consumption. And, as marketers, we interact with these technologies on a daily basis while strategizing and optimizing online marketing campaigns. So, how do we work within this […]

Our Top Five KMS 10at10 Episodes

11/7/2017 - What started out as a test when Facebook announced that it was rolling out livestream capabilities for the general public, KMS 10at10 turned into a weekly staple in our office. Part of what we do at KeyMedia Solutions is research new online technologies. When platforms like Periscope & Meerkat began offering livestreaming options to users, […]

Are You Prepared for a Social Media Crisis?

9/26/2017 - *This post originally appeared on Forbes. To read the original, visit Forbes.com.  Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page? Chances are good that if this has not yet happened to you, it will. Soon. So what do you do about it? Today, it is critical to […]

To Serve Man

9/21/2017 - Let me start by saying, no this is not a collection of recipes, so you can relax. For those of you who grew up watching the Twilight Zone, you probably got that reference and for those who didn’t, you should really watch the show. The Twilight Zone was the best TV series ever! The word […]

A-List Marketing: Run your Social like a Celebrity

9/14/2017 - You’ve set up your website, your Facebook business page, and have a list of a quality email addresses. You’ve been writing blog posts, sharing photos on your Facebook page, and pushing coupons out to your email list. But after that you feel a little bit lost. Is this marketing? The break-through opportunity with marketing online […]