We often associate companies with particular colors and images—they serve as distinguishing characteristics, reinforcing unique aspects of a brand. Color is important from a marketing and branding standpoint, William Arruda, a Forbes contributor, emphasizes, and using it effectively can help boost the success of your online marketing solutions.

Color is a component of your personal brand identity system (PBID), argues NYU Professor Adam Alter and author of Drunk Tank Pink. In effect, your PBID system is the packaging surrounding your brand. It may include logos, pictures and special fonts, and color represents the most important part as it influences our psychology and emotions. It can evoke emotions and also past experiences, making it a persuasive tool for connecting with your audience.

Arruda encourages companies to use color effectively as part of their internet marketing strategy.

“Color can be extremely powerful, especially on the web where you need to convey your brand without the benefit of being there in person. Develop a strategy for using color on all your communications and apply it consistently. You’ll become memorable and you’ll stand out from others who do what you do.”

Consistency is the principle you want to follow. Arruda explains that it’s more effective to stick to a couple of shades, instead of trying to use many. Choosing a color that best represents your branding is important to your marketing efforts.

“Select the one that conveys your authentic and differentiating brand attributes,” Arruda says. Then use this color across your different marketing channels, including your website, company powerpoints, Twitter, YouTube channel, Facebook, and LinkedIn.

If you are interested in learning more about effective internet marketing solutions, consider an internet marketing agency such as KeyMedia Solutions. We offer a range of options, including banner advertising services and display.