There is an interesting relationship between colors and marketing that has a lot to do with the psychology of perception. Notably, these characteristics can be leveraged by companies as they develop advertising strategies, whether they're tapping internet marketing solutions or more traditional tool​ sets.

In today's article, we'll look at some of the major colors used in advertising and explain the psychological impact that each one has. Then, we'll briefly look at how these colors can be deployed and offer a conclusion of the importance on this information.

According to Small Business Trends, a company information and advice platform, the major colors that can be employed in marketing are:

Green – This color speaks to growth, opportunity and organic development. Lighter shades are great to use when creating content that has to do with an activity or organization because it implies the positive potential that such a project holds. Green can also be used as a calming color, and pairs well with blue and yellow. Anything to do with the environment should always include a little – or plenty of – green.

Black – If you're looking for a sleek, polished look, black is the color to choose. This color expresses strength, integrity and honor. A good description-color for technology. Unfortunately it's tough to find a good color balance with black if you are using other shades, outside of white and gray. 

Blue – The color of peace, serenity and consistency. It's a good choice for when talking about health and safety, particularly when paired with white or red. Additionally, this color often finds itself being used to describe security and resourcefulness.

Yellow – Looking to express happiness and jollity? Yellow is your color. Also good for kid-themed marketing, or anything to do with the outdoors. Pairs well with brown and green.

White – Another peaceful color. Great for winter themes, as well as those related to children, mothers and family. Arguably, white fits in with many different marketing approaches.

These are only just a few of the colors available in the so-called marketing toolkit. What's important to remember here is that you'll want to adhere to both the psychological and aesthetic benefits of all of these shades. Ultimately, however, it's key to keep in mind that you want to make sure that everything looks good in the end as well.

How can you achieve this? Internet marketing firms exist to help small businesses leverage the Web. All it takes is picking up the phone and starting the conversation about how the internet can be used to drive brand interest and create new possibilities.