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What is Connected TV?

In: Video Advertising

What is CTV Advertising?

Connected TV (CTV) advertising is the process of serving digital video ads to viewers watching TV content through streaming devices like Smart TVs, Roku, and Sling TV, and on smartphones, tablets, and laptops.

Why Advertise on CTV?

People all over the country are cutting the cord and switching to streaming TV. Nearly two-thirds of American’s today own at least one streaming device. This shift in TV Consumption offers new and exciting opportunities for advertisers. With over 8 billion hours of content consumed monthly, CTV offers plenty of opportunities to increase reach. While streaming TV offers the freedom to watch anywhere, 63% of CTV viewing still occurs in the living room.

Are CTV Ads Expensive?

Contrary to popular opinion, CTV can be an affordable line item in your advertising budget. In fact, many of our clients compliment their traditional TV campaigns with CTV and are able to reduce overall cost.

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