Web conferences, also known as webinars, have become one of the online marketing world's secret weapons and it isn't hard to see why. This platform allows a sender to broadcast a video to many viewers in real time, despite the thousands of miles that may separate each receiver and is ideal for meetings, lectures or short presentations. It can be a great way to introduce people to your brand and encourage them to take advantage of the services and products you offer.

If you are a small business (SMB) owner and would like to incorporate this type of media into your advertising campaign, then it's important to note that there is an art to creating the prefect webinar. SMB resource Entrepreneur Magazine recommends:

1) Coming up with a strong "hook" statement

Consumers need to know why they should tune into your webinar. This is what the publication calls your "hook" statement. In order to create an effective "hook" statement, you ought to concentrate on what benefits the video conference will offer individuals and how they can learn from it. 

2) Having a backup plan

Do you know what to do if your computer breaks or if it crashes when viewers are purchasing the service or product you offer? Despite how much you've prepared, things can always go unexpectedly wrong. Always make sure to have additional resources ready in the event something doesn't go according to plan.

3) Practicing

A powerful webinar requires a good deal of planning and preparation. Many people think that because they have a vague idea of what they want, they don't have to rehearse. This simply isn't the case. If you want to avoid stammering or skipping words during the presentation, you should spend some time before your presentation to make sure that you get everything right.

If you'd like to know more about webinars and how they can help your SMB, you may want to consider contacting a local online marketing firm that specializes in this form of advertising. These companies can elaborate on the tips above and provide you with more advice to ensure that your video conferencing experience is a success.