While Black Friday may traditionally be the beginning of the holiday shopping season, it's digital counterpart Cyber Monday has continued to garner increasing attention from consumers as the rate of e-commerce shopping climbs. In fact, many shoppers are considering spending just as much, if not more, online than they will in-store on Cyber Monday, giving reason for small businesses to adjust their internet marketing campaigns to capitalize on this.

According to a survey by CouponCabin, 40 percent of holiday shoppers that own a smartphone will participate in "showrooming" techniques, where they will check the prices of products in brick-and-mortar stores with options online. This may give companies with mobile commerce sites a reason to revamp small business internet marketing campaigns to suit this audience of potentially undecided shoppers.

In addition, the survey reports that 54 percent of respondents who plan on shopping on Cyber Monday will spend between $101 and $500. Thirty-nine percent stated that they will spend $1 to $100 and only 6 percent stated they would spend between $501 and $10,000.

"Cyber Monday's popularity has grown year after year," Jackie Warrick, president and chief savings officer at CouponCabin, said in a press release. "For some people, it's even eclipsed Black Friday as the top day for saving, likely due to its convenience. Plus, Cyber Monday shoppers can access deals from anywhere, whether they're on the go, at home or at work."

With Cyber Monday reaching such high levels of popularity, businesses with e-commerce sites may benefit from adjusting their targeted internet marketing campaigns to capitalize on this rise in traffic and consumer spending.